Fourteen percent of U.S. households with credit cards now signed up for Apple Pay, researchers say

“Apple Inc’s mobile wallet Apple Pay is winning over more U.S. households a year after its launch, but growth has slowed, research released on Monday showed,” Nandita Bose and David Henry report for Reuters.

“Fourteen percent of U.S. households with credit cards had signed up for the payment option by the end of September, up from 11 percent in February, Phoenix Marketing International said at a payments conference in Las Vegas,” Bose and Henry report. “An Apple spokeswoman declined to comment, but noted that a company statement in early October cited ‘double digit monthly growth in Apple Pay transactions’ since its launch.”

Bose and Henry report, “Phoenix said it has been researching Apple Pay since its launch in October 2014, with a group of 15,000 consumers.”

Read more in the full article here.

MacDailyNews Take: The full Reuters article, form its headline on down, goes out of its way to make a success sound like a failure. Why? What’s in it for Reuters? What other contactless payment system in the U.S. can boast such uptake? Answer: None.

Apple leads. All others follow at a great distance. As usual.

23 Comments

    1. So did I. Today I also read a document stating that people who eat bacon and red meat are 17% more likely to get cancer. So since everyone eats this, you’re more likely to get cancer than you are to have a valid payment card tied to Apple Pay? 🙁

      Let’s beat cancer, by having 4% more people sign up for Apple Pay! 😀

      1. Which is total BS…. Vegan friend of the family, been Vegan her whole life… now has Cancer.

        My entire family are huge meat eaters, and I eat Bacon all the time. Not one person in the family has ever had cancer..

        What does that mean? nada.

        it’s the W.H.O. that put out the “study”, go ask them about the “studies” they buried due to the result wasn’t to their liking… so they commissioned a new study.. which they *did* get the results they wanted the 2nd time… so they published that one.

  1. MDN — I just installed AdBlock. If you want me to whitelist your site, then stop serving the bottom-feeding, gossip rag type of ads that come up so often.

    Surely you have SOME kind of control over what gets served on your site?

  2. I use Apple Pay in Canada all the time and it blows the minds of many a cashier. It works at Tim Horton’s, LCBO, and I just used it for parking and admission at Niagara Falls. I just ask if they take contactless and AmEx. As long as they say yes it works.

  3. That is a huge number!

    As for MDNs comment..
    Well tomorrow is earnings day… Nervouse one at best.
    fearmongering and negative narratives abound through manipulators !

  4. It works perfectly well. It has the potential to spread significantly wider, but it has too many obstacles.

    The biggest problem is ordinary ignorance. The only way technology such as ApplePay gets adopted is by aggressive promotion. Offering incentives would certainly help (fat chance for that; Apple never discounts anything).

    I know at least 20 people with eligible iPhones. Right now, I am the only one using ApplePay. The rest are largely ignorant (half of them hadn’t even set up their TouchID!!).

    Where I work, practically everyone has an iPhone. Many of them are long-time users. What is funny is that vast majority still only use features that were available with the original iOS (or at most, iOS 4). Nobody bothers with the TouchID, app manager to switch between the apps, nobody knows how to swipe from the top for notification centre, or from the bottom for the control centre; they all still download apps for the flashlight feature…

    This isn’t really Apple’s fault. You can only promote so much; those new features are for the most part simple and intuitive, but it is really difficult for an ordinary person to discover them by chance.

    1. Many small merchants and businesses still don’t have the necessary NFC readers, that they consider too high of an expense…

      Apple should give them away fro free to start the fire.

    1. 86 is a larger number than 14, absolutely. And “Wall Street’s” assessment is 100% correct. It is also obvious that 86% of credit card holders appear to view Apple Pay as nonessential.

  5. You guys are using your iPhone for Pay? Haven’t used my iPhone since getting my Sport. Some store clerks are incredulous that an Watch can be used to pay. Need to use those iPhones and Watches whenever possible to get everyone accustomed to seeing them used. When it becomes more common more people will start using them for the convenience; just like the self-checkouts in the supermarkets. 🖖😀⌚️

  6. Actually 14 percent is not that bad – given that Apple has only around 40 percent of the market and that at least half of the user base is still on older iPhone models that don’t support Touch ID.

    IMHO, the biggest problem with Apple Pay right now is that not all that many places take it. I use it wherever I can but it is still the a minority of my purchases because the majority of places I shop at don’t take it. Grocery stores and gas stations would be the prime culprits. The grocery store I frequent most often (Safeway) does not take it and none of the gas stations in my area have support for Apple Pay at the pump.

    A lot of retailers have announced plans to support Apple Pay but I have yet to see it implemented in my area. I’m pretty sure adoption and use of Apple Pay will increase as it is more widely supported and as the user base gets off the older iPhone models.

    – HCE

    Hopefully the list of retail establishments supporting Apple Pay will grow – a

  7. Funny how Samstupid just ran a Comercial making fun of Apple Pay. A person tries to use Apple and it doesn’t work then the Samstupid PAY comes along and boom it works. Samstupid Pay accepted by more places than Apple Pay. According to that POS ad. Oh by the way I can’t log on MDN App anymore in my iPad. Hmmm why?

    1. The point the Samsung Pay commercial was making was that the tech used for Samsung Pay is compatible with some non-NFC POS terminals that can read magnetic strips. Not making fun, just showing an advantage Samsung Pay has over NFC required systems like Apple Pay or Google Pay, etc.

      1. Except as of October 1st ALL pos terminals are required to accept contactless… By law. (US anyway)
        There are some that have exceptions due to hardware issues.

        Well oct 1st was for the chip readers, the contactless may be end of the year. Don’t care to research it right now.

        1. Actually retailers are not required to change their POS terminals at all.. The law that you are referring to makes it so that if the payment card has a chip in it and the retailer has not updated their POS terminal to support the card the retailer, not the credit card issuer is liable for any fraudulent charges. It is to the benefit of the retailer to change their POS terminal but it is not required by US law. In any case this doesn’t detract from the fact that Samsung Pay has a unique advantage not available to the other “Pay” systems. How useful it turns out to be is another story.

            1. From what I understand of the system there is a HW piece that attaches to the mag-strip POS terminal and a SW upgrade enabling it. It’s not really ‘through the air’ since like NFC you have to get your phone close to the POS terminal for the transaction to occur. I believe it was previously a tech called LoopPay that Samsung bought.

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