“Nearly 60% of U.S. households own at least one Apple product,” Mark Lowenstein writes for Tech.pinions. “Many of those households own multiple Apple devices — the virtuous circle of iPhones, iPads, Macs, Apple TVs, routers, and so on that are part of Apple’s hardware and software ecosystem.”
“Apple has done a fair bit of work over the past couple of years to build share and stickiness in the family segment. Its core offering for families is Family Sharing, which allows up to six members in a family to share iTunes, iBooks, and app purchases across devices,” Lowenstein writes. “Through iCloud, families can also share calendars and photos. And one of the major advantages of Apple Music, as compared to other music streaming services such as Spotify, is the $15.99 [sic $14.99] Family Membership.”
“With this strong foundation, I think Apple could significantly bolster its family offerings,” Lowenstein writes. “There are three areas ripe for the picking in my view: AppleCare, iCloud Storage, and Apple TV.”
Read more in the full article here.
MacDailyNews Take: Yes, Apple could, and should, do more for families in all of the cases Lowenstein discusses.