Tim Cook pays tribute to Steve Jobs on fourth anniversary of his death

“Tim Cook has asked Apple staff to honour the late Steve Jobs on the fourth anniversary of his death, urging them to stop each other to ‘ask what he was really like,'” Rhiannon Williams reports for The Telegraph. “”

“In an internal email to staff seen by The Telegraph, chief executive Cook paid tribute to his former leader and ‘dear friend,’ stating that messages and drawings from Jobs’ children were still displayed on Jobs’ office whiteboard at Apple’s Californian headquarters,” Williams reports. “Cook has previously said that Jobs’ office in Apple’s 1 Infinite Loop headquarters in California had been left ‘exactly like it was’ as a form of memorial.”

“The anniversary of Jobs’ death comes as director Danny Boyle and screenwriter Aaron Sorkin prepare to release their Steve Jobs blockbuster biopic on October 9,” Williams reports. “Cook has dismissed the portrayal of Jobs in the film and recent documentary Steve Jobs: The Man in the Machine as ‘opportunistic.'”

Tim Cook’s email to Apple employees:


Today marks four years since Steve passed away. On that day, the world lost a visionary. We at Apple lost a leader, a mentor, and many of us lost a dear friend.
Steve was a brilliant person, and his priorities were very simple. He loved his family above all, he loved Apple, and he loved the people with whom he worked so closely and achieved so much.

Each year since his passing, I have reminded everyone in the Apple community that we share the privilege and responsibility of continuing the work Steve loved so much.
What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. A company with an intense determination to change the world for the better.

And, of course, the joy he brought his loved ones.

He told me several times in his final years that he hoped to live long enough to see some of the milestones in his children’s lives. I was in his office over the summer with Laurene and their youngest daughter. Messages and drawings from his kids to their father are still there on Steve’s whiteboard.

If you never knew Steve, you probably work with someone who did or who was here when he led Apple. Please stop one of us today and ask what he was really like. Several of us have posted our personal remembrances on AppleWeb, and I encourage you to read them.

Thank you for honoring Steve by continuing the work he started, and for remembering both who he was and what he stood for.


Full article here.

MacDailyNews Take: We miss you, Steve!

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. – Steve Jobs

Apple’s “Remembering Steve” webpage: http://www.apple.com/stevejobs/

“Steve Jobs” by Diana Walker (born 1942) / Digital inkjet print, 1982 (printed 2011) / (Diana Walker - National Portrait Gallery, Smithsonian Institution; gift of Diana Walker; © Diana Walker)
“Steve Jobs” (1982) by Diana Walker, National Portrait Gallery, Smithsonian Institution)


  1. The epitome of a flawed genius.

    The tech world would be a lot more dismal without his genius.

    What is particularly gratifying is that Apple has taken Steve’s philosophy to a new level—his spirit still lives within everything they do.

    Requiescit in pace.


      1. there is an issue with the MDN mobile app, i did not purposely post ‘duh’ today in response to your comment. i did have issues last wednesday and the app must’ve had this cached and queued up and sent out. my apologies to you

  2. RIP Steve. I’m sitting in my office surrounded by everthing Apple. It all works together, seamlessly. So I get a real tangible benefit every single day. DaVinci said “Simplicity is ithe ultimate sophistification and your drive for that perfection makes my life “simpler”. We miss you & your visionary genius, Apple is in good hands and will be for the long forseeable future.

    1. there is an issue with the MDN mobile app, i did not purposely post ‘duh’ today in response to your comment. i did have issues last wednesday and the app must’ve had this cached and queued up and sent out. my apologies to you

  3. Happy Birthday Steve! An imperfect man as all men are. But he had an amazing commitment to his vision and talent and purpose. He created the most amazing testimony to American capitalism as the very best economic model for individual accomplishment. He created the most amazing stunning successful capitalistic enterprise with millions of jobs created in the process and much human happiness resulting from the products he and his team created.

  4. I miss the big guy. I also miss his keynotes. CEO that demos the stuff. Most CEO can’t do it or do it well at all. You can see that he really enjoyed demoing all the stuff that Apple comes up with.

  5. Got a great story, I worked at team electronics in Minneapolis from 1980 till 1986. It was a 360 store franchised chain. Just a few years ago my old boss called and shared with me some back story i didn’t even know before on how we were awarded the dealership. Steve Jobs needed a retail outlet besides the handful of little hobby stores that were selling them. Steve flew in to Minneapolis to meet with the owner of the Minneapolis stores. Steve did his presentation and the owner said they thought they could sell a few and asked to see their dealer agreement. Jobs turned pale and said they didn’t have one! My old boss said its ok they all are basically the same and pulled out a blank pioneer stereo agreement. They crossed out pioneer and put in apple computer and that was apples first big retailer. I sold apple // with cassette drives Apple /// at an alarming rate and then was only one of two to sell the lisa and then sold more of the mac than anyone in the stores. I was selling so many that a rep from apple visited me and offered me a job in California. I turned him down wanting to finish university. So Steve in his early years had drive and ambition but didn’t even go prepared to close his first big deal and i turned down a job at Apple in the mid 1980’s. So don’t call me a troll call me short sighted

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