Apple rickrolls you into loving the Apple Watch

“Well played, Apple, well played,” Ewan Spence writes for Forbes.

“You don’t normally expect Cupertino to go for a subtle laugh,” Spence writes. “Phil Schiller throwing a barbed comment at Android in a keynote presentation, yes, but not an actual slice of hidden humour.”

“Your expectation was wrong,” Spence writes. “A support page for Apple Watch is going to be the number one entry in ‘Top Five Apple Jokes’ for many a year to come.”

Apple support document HT204833
Apple support document HT204833

“The initials of the friends already listed run NE VE RG ON NA GI VE YU UP. Apple just rickrolled you,” Spence writes. “The faithful will already have bought their Apple Watches. The job of Apple now is to bring new users to the platform, and that means making it attractive, making it visible, and making it fun… it creates an intense water-cooler moment around the world, increases the buzz around the Apple Watch, and punctures the stuffiness and earnestness that was built up around the Apple Watch.”

Read more in the full article here.

MacDailyNews Take: This one’s got Hair Force One’s fingerprints all over it.

Apple’s watchOS 2 makes Apple Watch even more useful – September 21, 2015
I was wrong about the Apple Watch – 5 reasons why I’m loving it – September 21, 2015
Why Apple Watch sales are primed to explode – September 19, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
A convert’s Apple Watch diary: Three months in, a skeptic no longer – July 31, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
The Apple Watch reviewed, 3 months on – July 24, 2015
Apple Watch after 3 months: It’s still personal – July 24, 2015
Apple Watch: A brilliant addition to my life – July 24, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Look who bought the first Apple Watches – July 14, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015


    1. Imagine you click on YouTube video of “The faked trip to the Moon”. Instead, what you get is video playing “Never Gonna Give You Up” by some Rick band. That’s when you’ve been rickrolled.

    2. Rick Astley was a one hit wonder with his song “Never Gonna Give You Up”. Whenever you click on a web link that redirects you to his music video, you’ve been “rickrolled”. It’s been a popular meme to do this to unsuspecting folks for years.

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