Burberry to promote British artists on Apple Music Connect

“U.K. luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.’s music service in the latest example of the fashion and technology industries coming together,” Andrew Roberts reports for Bloomberg.

MacDailyNews Note: It’s a profile page on Connect.

“The channel will showcase Burberry’s collaborations with emerging and iconic British talent including Lilla Vargen and Alison Moyet, and feature performances, songs and films alongside regular playlists, the London-based company said Tuesday in a statement,” Roberts reports. “The partnership with Apple is the latest in a series of initiatives by the trenchcoat maker to widen its influence and reinforce its image as a purveyor of cool. Subscribers to Apple Music will be able to follow Burberry and gain access to musical updates and behind-the-scenes stories. Fans will also be able to comment or share the content via messages, Facebook, Twitter and email, Burberry said.”

Angela Ahrendts
Angela Ahrendts

MacDailyNews Note: Apple Music Connect is available to non-members. Connect is a free service available to anyone with a free Apple ID.

“Angela Ahrendts, former chief executive officer of Burberry, joined Apple last year as head of retail operations,” Roberts reports. “Burberry introduced its Acoustic platform in 2010, promoting emerging artists on both Burberry.com and YouTube. To date, nearly 100 performances have been commissioned, curated and filmed by Burberry, achieving more than 19 million views on YouTube, according to the company.”

Read more in the full article here.

MacDailyNews Take: Symbiosis.

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