“Anyone looking at Apple’s event on September 9th will have seen the near-future of smartphones being defined by Tim Cook,” Ewan Spence writes for Forbes.
“Apple may not be winning the market share battle against its Android powered competitors,” Spence writes, “but the presentation of the technology and the decisions behind their adoption in Apple’s latest hardware will echo throughout the market.”
MacDailyNews Take: They’re not “winning” the market share battle, because they’re not in the market share battle. They’ve already won the battle they enjoined. The customers with money and the proven will to spend it are Apple customers.
By now, everyone should clearly understand the implications of that. Anyone can flood the market with half-assed knockoffs sold two or more for one and hoover up the ignorati. Apple’s not interested in bottom-feeding. Samsung et al. are the bottom-feeders. Every time a fragmandroid settler stands in front of a wall of iPhone cases and adapters desperately searching for ones to fit their patent-infringing iPhone wannabe, or scans some random “app store” for an app they saw on an iPhone that will never arrive for them, they should be thinking, “Gee, what a fscking moron I am!” – except they’re too stupid to arrive at that painfully obvious conclusion. They get mad at Apple instead. The deride iPhone users for choosing the real thing instead of screwing themselves with some derivative knockoff. They become “fans” of the piece of shit chaebols and fly-by-night outfits that only stay in the phone and tablet businesses by constantly ripping off Apple.
It leaves us with questions, such as: “Hey, dummy, why would you buy a bad fake, that’s always behind, always insecure, never updatable, with shitty or no support, when the real thing is so readily available?” “Why would you reward blatant trade dress- and patent-infringers; intellectual property thieves?” “Why are you so stupid and immoral?” “Do you understand they name them after desserts in order to try to disguise the evil that they do know?” “Does your head hurt when you attempt to think?”
“Because of Apple’s position in the media, the ideas that were on stage at the Bill Graham Civic Auditorium will influence smartphone hardware and software for the next few years,” Spence writes. “The public will expect their smartphones to do the things that Tim Cook and his team talked about. And there lies the trap for Android. To follow Apple’s lead will take time, energy, and resources to play catch-up to Cupertino. To not follow Apple’s lead risks stagnation and irrelevance in the market place.”
“Apple has been here before, and played the trump card with great success. The launch of the iPhone 5S also included the launch of the A7 chipset, including the first 64-bit CPU to ship on a smartphone. While it offered far more power and flexibility than previous Apple-designed chips, it also placed Android manufacturers and suppliers in a quandary,” Spence reports. “The most notable feature in the iPhone 6S and iPhone 6S Plus launch is the inclusion of 3D Touch. This allows three different levels of touch to be registered by iOS, offering a regular tap alongside a ‘peek’ and a ‘pop’ to glance at content and then bring it into focus on the screen… Android does have a long-press feature in the UI since Android Eclair that offers a secondary action and Huawei demoed its Force Touch enabled handset the Mate S at IFA this month, but there’s nothing like 3D Touch on sale right now. You can be sure Apple has a bundle of patents to protect this technology.”
MacDailyNews Take: Oh, yes, because bundles of patents have proven to be oh so valuable for Apple.
“Android manufacturers will be left to try to implement a white-box solution or use the sub-optimal long-press code lurking in Android. No matter how they react, resources will be used to chase Apple, rather than advance new ideas,” Spence reports. “Android manufacturers have the added complication of not being in control of the OS. While Android has long-press in the UI kit, to add in a universal option for a force touch element would require Google to add this at the base level of Android, to have it work with a wide range of hardware choices, and to roll out the changes in Android OS to the manufacturers. That takes time.”
MacDailyNews Take: In other words, namely ours: Force Touch will be more important than most people think.
And Android, littered across a veritable junkyard full of disparate devices, will not be able to follow. — MacDailyNews, February 28, 2015
“By forcing the other manufacturers into a defensive play to match Apple’s current feature set, resources that could have been used to work on new features and paradigms that could damage Apple’s mobile ecosystem are diverted to help in the effort to catch up to Cupertino,” Spence reports. “Apple will start to see the retail benefits of the new technology in a few weeks time, but the added bonus of handicapping the competition should not be forgotten.”
Read more in the full article here.
MacDailyNews Take: Apple leads. All others follow. At a great distance. As usual.
I don’t know which is worse: Samsung’s slavish copying or that there are tens of millions of dullards and/or morally-crippled consumers who would buy such obvious knockoffs. What kind of person rewards thieves, especially such obvious ones? What kind of person hands over their money to make sure that crime pays? What’s wrong with you people, exactly?
It makes me sad that there are outfits like Samsung Electronics on the planet, as I was with Microsoft before them. People who work for Samsung Electronics should be ashamed. It makes me even sadder to see people supporting blatant criminals, whether it be blindly or, worse, knowingly. To those people I say: Get some morals, will you, or how about at least acquiring a modicum of taste?
What you’re doing is supporting criminal activity. It’s like you’re buying knockoff Coach handbags, but you’re paying pretty much the Coach price! Not too smart, eh? Oh, sure, you might have “saved” a bit upfront on your fake iPhone (maybe you got one of those Buy One Get One or More Free deals), but you’re paying the same data rates – after a couple years, you’ve pretty much paid the same anyway! So, in the end, you’re saving little or nothing while:
a) depriving the company who basically inspired your inferior, fragmented product;
b) depriving yourself of the real deal and the real experience, and;
c) rewarding the criminal, encouraging them to steal even more.
Not a lot of sense being made in any aspect of your toting around that Android phone, is there? Oh, right it’s “open.” Smirk. And, yes, every one of us with the real thing knows that you’re carrying around a half-assed fake, you tasteless wonder.
Didn’t you people have parents? If so, what did they teach you, if anything? Sheesh. – SteveJack, MacDailyNews, August 6, 2012
3D Touch iPhone 6s/Plus: Apple’s pressure-based screens deliver a world beyond cold glass – September 10, 2015
Engadget hands-on with iPhone 6s/Plus: Using 3D Touch feels completely natural – September 9, 2015
Apple unveils the iPhone 6s and iPhone 6s Plus with 3D Touch, Apple A9, 12MP iSight camera, 4K video and more – September 9, 2015
Apple’s new Force Touch patent application reveals stylus, virtual paint brush, 3D buttons interactions – May 28, 2015