“Nearly all of the lineup – Apple Watch, iPhone, and iPad – got stage time at Apple’s product showcase on Wednesday,” Daisuke Wakabayashi reports for The Wall Street Journal. “The lone exception was the longest-standing Apple device, the Mac.”
“There was no word on a new Mac, just a passing mention of the new Mac OS X operating system, El Capitan,” Wakabayashi reports. “The Mac remains a strong and lucrative business, no doubt the most profitable PC line. In the most recent quarter ended June, Mac revenue grew 11% to $6.03 billion, making Apple the only one among the world’s top five PC makers with growing sales.
“At most companies, that would be enough to grab the spotlight, but every business at Apple now plays second fiddle to the iPhone – a profit-making juggernaut,” Wakabayashi reports. “Another factor is logistics. Last year, Apple held two new product events in the fall. The first one introduced the new iPhones, the Watch and Apple Pay. The second event was reserved for iPads and Macs.”
Read more in the full article here.
MacDailyNews Take: Likely, we’ll have to be content with press releases when it comes to new Macs for the rest of the year.
OS X 10.11 El Capitan will be released to the public on September 30th.