Why Apple needs so much space for their September 9th event: A series of living rooms?

“Apple is hosting its next event at an auditorium normally reserved for concerts,” Jason Cipriani writes for Fortune. “The Yerba Beuna theatre seats 757 people, while Apple’s Town Hall seats around 300. The Bill Graham Civic Auditorium—a venue that has hosted shows by Janis Joplin and The Red Hot Chili Peppers—seats 7,000.”

“So, why does Apple need all that extra space? I have a few theories,” Cipriani writes. “The Apple TV belongs in a living room, so it only makes sense to let those in attendance test out the set-top box in an actual living room.”

“I envision several different living room setups, each serving a different purpose. The first would be a gaming room, where those in attendance can play games and review Apple TV’s overall gaming experience,” Cipriani writes. “Another room, perhaps tucked away in a quiet corner, would be designed for critics to test out Siri’s latest upgrades, perhaps, by asking her for movie and TV show recommendations. Meanwhile, a third living room would put Apple’s HomeKit front and center.”

Read more in the full article here.

MacDailyNews Take: Obviously, Apple chose the space for a reason or reasons and Cipriani’s “series of living rooms” makes as much sense as anything along with his prediction of a musical act to close the event (as is often the case). We do doubt Cipriani’s idea that Apple will be showing off a mock up of the new Apple Retail Store interiors. That’s a bit too inside baseball. They’ll likely just roll that out to an Apple Store near you over time.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Bill” for the heads up.]

13 Comments

  1. I’ve got the feeling it’s more than the living room, it’s homekit controlled through appleTV and an optional iPhone interface, or a less smart comes with standard remote. Exhibition space.

  2. one theory I have for the latger venue is: 1 invitations to not only US tech bloggers but international bloggers not usually attending! 2 invitations to all of the watch movers and shakers around the globe
    3 if the ipads will be unveiled at this time and considering Apples partnerships with IBM and Cico invitation To Executives of Fortune 500 and International Companiescompanies and International business focused publications!
    That would be a huge crowd of influencers to be well treated by Apple!

  3. One theory I have for the larger venue is: 1 invitations to not only US tech bloggers but international bloggers not usually attending! 2 invitations to all of the watch movers and shakers and publications around the globe
    3 if the ipads will be unveiled at this time and considering Apples partnerships with IBM and Cisco invitation To Executives of Fortune
    500 and International Companies and International business
    focused publications!
    That would be a huge crowd of influencers to be well treated by Apple!

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