“Most speculation about Apple’s upcoming press event has focused on the iPhone, but for some insiders it’ll be the company’s iPad and Apple Watch updates that prove most interesting,” Don Reisinger writes for Fortune. “The smartphone is certainly critical to Apple’s success — it represents nearly two-thirds of its business, after all — but questions abound over the company’s iPad and Apple Watch that, so far, Cook and his team haven’t addressed.”
“Apple’s tablet, which launched in 2010, was once an integral component in the company’s mobile division. In the past year, however, the iPad has become something of a sore spot. During Apple’s last-reported quarter, the company revealed that iPad unit sales were down 18% year-over-year and revenue fell 23% compared to the same period in 2014,” Reisinger writes. “Last month, IDC reported that Apple shipped 3.6 million Watch units in the second quarter… Regardless, naysayers speculate over why Apple is hesitant to offer exact sales figures, with some saying that perhaps Apple Watch sales are in fact disappointing. Others, however, suggest Apple’s near-silence on the topic is due to it not needing to talk about sales figures at all.”
“Still, Apple’s struggles in the tablet space and its unwillingness to provide concrete sales figures have increasingly garnered attention and frustrated some tech enthusiasts,” Reisinger writes. “The company’s Sept. 9 event, therefore, may just be the place where it can provide long-awaited answers to those burning questions.”
Read more in the full article here.
MacDailyNews Take: Apple should keep Apple Watch sales figures to themselves until the day they casually drop the press release: “Apple Watch sales top 100 million.”
We wouldn’t worry about September 9th. There’s going to be plenty o’ goodness for everyone!
It’s official: Apple sends out September 9th special event invitations – August 27, 2015