Apple Retail Stores rolling out Apple Watch ‘Mobile Try-On’ program
“Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores,” Mark Gurman reports for 9to5Mac. “Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations.”
Gurman reports, “Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.”
“Mobile Try-On allows retail employees to walk around the store with an Apple Watch demo unit on their wrist paired to an iPhone with the Apple Watch Companion application,” Gurman reports. “Unlike with the Apple Watches in the try-on section, these devices are fully operational, and unlike the units attached to iPads around the store, these can actually be worn and fully used.”
MacDailyNews Take: Apple WatchThe closer Apple gets to letting customers really try the Apple Watch naturally, as it actually works, the more units they will sell. As we wrote back in July:
With Apple Watch, as with the Mac, it’s the whole experience. It’s indescribable, yet indescribably better with an Apple Watch on your wrist than without it.
A list of benefits simply doesn’t do it justice – and that list is different for everyone. You really have to set up an Apple Watch and use it yourself in order to understand. It’s Apple’s most personal device ever, after all. Without integrating it into your daily life, you just can’t fathom how useful it is.
To the vast majority of current Apple Watch naysayers: You don’t get it, yet.
But that’s okay, you will.
You’ll be wearing an Apple Watch (or, for the irrational anti-Apple types, some bad, patent-infringing knockoff that you wrongly and laughably claim is “as good as” the real thing) sooner than later. Watch and see.
