“PYMNTS has been tracking Apple Pay adoption in conjunction with InfoScout, a retail data analytics firm that tracks consumer trends across merchants using receipt data,” PYMNTS reports. “The first round of figures came in as part of the post-Black Friday shopping post mortem – and the results were less than stellar for Apple Pay – when 91 percent of Apple Pay eligible customers (consumers in a store that accepted the service with a device capable of using it) had never so much as tried the service. The situation had improved somewhat six months later… The number of users that had at least tried Apple Pay had climbed to 15 percent.”
“In March, survey data indicated that 15.1 percent of eligible Apple Pay users had tried the service – when surveyed in June 2015 that had fallen to 13.1 percen,” PYMNTS reports. “Usage fell as well – when asked in March, ‘Did you use Apple Pay on this transaction,’ 39.3 percent of consumers said yes. When asked the same question in June, only 23 percent replied in the affirmative.”
“But here’s the killer stat. Apple Pay also seems to have seen a dip in its committed users,” PYMNTS reports. “In March, 48 percent of iPhone 6 consumers in a store where they could use Apple Pay did. In June, that number had dropped to 33 percent. “People don’t understand why it is they would go about using Apple Pay, they are fine with what they have. And they are not familiar with how they would use Apple Pay if they wanted to,” InfoScout Co-Founder and CEO Jared Schrieber noted.”
“Chris Gardner, CEO of Paydiant, a mobile payments platform which was recently acquired by PayPal, noted that while he likes Apple Pay and finds it to perform as advertised, he thinks that the market has to learn that launching mobile payments isn’t really just about the payment, which he described as ‘the domain of nerds,'” PYMNTS reports. “”
Read more in the full article here.
MacDailyNews Take: Apple, give us a reason to use Apple Pay beyond looking like tech dorks in front of the line at the register. What’s the incentive to use Apple Pay? There is none besides looking like a flaming nerd. As if Apple doesn’t have any money. That, inexplicably, is how they approach Apple Pay. Hello, Tim? Eddy? Talk to some people who actually go to stores and shop for things, please.
Incentivize its use! Give Apple Pay users a percentage of every dollar spent via Apple Pay to spend at Apple Stores. Something. Anything! Get people used to using it first. Sheesh. It’s really not that difficult. It really isn’t.