Apple.com gets redesign; standalone store integrated into main site

“A redesign of Apple.com that went live today removed the standalone ‘Store’ tab, and the ‘store.apple.com’ domain entirely,” Matthew Panzarino reports for TechCrunch. “This is an enormous change for one of the biggest online retail stores in the world.”

“The buying experience is now woven into the site as a whole, with purchasing buttons and options for products available on every product page,” Panzarino reports. “Instead of browsing for information about a product and then having to make the ‘jump’ over to the store side, customers will now take care of both actions at once.”

“A unified shopping bag (not the old cart) now follows you wherever you go and allows a drop down view of what you’re making off with,” Panzarino reports. “The buying experience is now a single-page affair too. Clicking on a buy button brings you to all of your choices up to and including extended warranties and cases all in a row. ‘We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,’ said an Apple spokesperson in a statement. ‘The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.'”

Read more in the full article here.

MacDailyNews Take: Check out the new Apple.com here!

So, what happens to this?
Apple Store offline

23 Comments

    1. I love Tom Cook. He worked as an animator for some of our favorite cartoons.

      Scooby Doo
      Smurfs
      Pacman
      Flintstones
      Peanuts
      Fat Albert

      Sorry. We are going to have to fire kaplanmike.
      Your lack proofreading prior to hitting the “Post Comment” button is inexcusable.

  1. Personally I don’t like it, but I think it was a smart move! You can see the specs and look at the features, etc and then buy it in one spot instead of looking at the advertising for the product and then go to the store site to buy what you were looking at. Its more fluid like now! I see the refurb store is still separate and at the bottom! One thing I will miss is being able to compare prices quickly wth the regular store and the education store and flip between the two.

  2. Here we go, another bloated mess like iTunes? Man I hope not.

    How I long for the days of panther or snow Leopard. Stability was king. These days, I’m almost losing faith.

    Don’t get me wrong, I’m not about to go and get a WinTel box but there are ruff edges in a lot of places. My printing shop systems are all on snow Leopard as we use CS6 and I do find it a more stable experience than my new 15″ laptop I use for personal

    1. another bloated mess
      I hope not.
      How I long for
      I’m almost losing faith.
      Don’t get me wrong,

      Is there a place to get templates for this type of email?
      Or an online generator?

    2. “Here we go, another bloated mess like iTunes? Man I hope not.”

      iTunes isn’t perfect by any means, but I haven’t really hd any problems with it.

      “How I long for the days of panther or snow Leopard. Stability was king. These days, I’m almost losing faith.”

      I’ve been running Yosemite since it was released and haven’t really had anything major happen. My system is on 24/7 and hasn’t crashed, frozen, hiccuped or anything.

      “Don’t get me wrong, I’m not about to go and get a WinTel box but there are ruff edges in a lot of places. My printing shop systems are all on snow Leopard as we use CS6 and I do find it a more stable experience than my new 15″ laptop I use for personal”

      I have Photoshop CS6 installed on my systems, both running Yosemite and it runs absolutely fine,as does Lightroom 5, Perfect Photo Suite 9.5 amongst others.

      Not sure what CS6 running better in Snow Leopard has to do with a 15″ laptop for personal use.

      El Capitan is a ‘Snow Leopard’ like release. More stability enhancements, so maybe you’ll be happier once that’s out.

  3. Where is iPod? Where is Apple TV? Nowhere to be found. Also, what’s with the solid black iPhone on the Music tab? More false advertising for their light grey (“space gray”) iPhone that they try to laughably pass off as black? Just saying…fuck that grey color.

    1. There are a load of links at the bottom under “Shop and Learn” I like the idea in principal, I just think they need to make it a bit easier to get to the things that aren’t their banner products.

    2. Perhaps they are not done integrating all the products. The iPod page does not have the BUY button.

      Don’t like the flat elements. With displays that can display brilliant colors why go black and white and flat?

  4. Not happy with it.
    Living in Thailand, regular ordering before, the old store had both Thai (English) and Thai (Thai) versions.
    Might still change, but right now, I’m unable to order by myself as I can’t read Thai.
    Hope it’s just the first step and English will be added to all countries as a ‘foreign’ language option.

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