“Apple’s 24/7 radio station Beats 1 has lived up to the hype, quickly becoming the most praised part of the service,” Micah Singleton reports for The Verge. “But it may not be the only official station from Apple for long. Apple has the ability to expand its lineup of Beats radio stations at will, according to sources with knowledge of the situation.”
“As part of the deal it struck with the major labels for Apple Music Radio, Apple has licenses for up to five additional stations like Beats 1, without having to renegotiate with the labels,” Singleton reports. “That means Apple could launch a Beats 2 station headquartered in Australia or Asia, allowing it to provide live radio around the clock (Beats 1 is only live 12 hours a day).”
“The Verge has also learned that the per-play rate Apple pays the labels for music played on Beats 1 is ‘better than Pandora,’ according to a source,” Singleton reports. “Given the reception to Beats 1, it seems likely that Apple would want to expand its Beats lineup in the near future.”
Read more in the full article here.
MacDailyNews Take: While we generally like the eclectic hodgepodge that is Beats 1, we can certainly see a need for other stations that cater to certain audiences for specific genres à la SiriusXM.
How Beats 1 can take on SiriusXM: What if Beats 1 was the start of a whole radio network? – July 13, 2015
The surprising genius of Apple’s Beats 1 radio – July 6, 2015
Why Apple’s Beats 1 will change the game – July 6, 2015
Apple’s Beats 1 is the new iPod – July 2, 2015
Why Apple’s Beats 1 is genius – July 1, 2015
Apple’s Beats 1 DJ Zane Lowe: ‘Into the unknown we go’ – July 1, 2015
AccuRadio CEO: Apple Music’s Beats 1 won’t garner a huge audience – June 30, 2015
Apple’s Beats 1 starts broadcasting – June 30, 2015
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]