“As Apple Music opened on Tuesday — most listeners found it as part of an update of Apple’s mobile operating system — much of the attention turned to Beats 1, a live radio feed that in some ways functions as marketing for the entire service,” Sisario reports. “Led by Mr. Lowe, who was born in New Zealand and became a top announcer on the BBC station Radio 1, Beats 1 is in some ways an old-fashioned radio station, with D. J.s, promotional recordings — ‘carts,’ as they are in industry parlance, after the tape cartridges they used to fit on — and teases about new songs.”
“After warming up with atmospheric tracks by Brian Eno, Mr. Lowe opened his first show with the song ‘City’ by Spring King, a little-known alternative band from Manchester, England. Then came Beck, the English producer Jamie XX, the English rapper Skepta and AC/DC, a playlist that in some ways telegraphed Mr. Lowe’s musical approach,” Sisario reports. “He is dedicated to brand-new rock and hip-hop music and isn’t afraid to take chances on the kinds of obscure records that most commercial American radio stations would normally consider too risky to play.”
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MacDailyNews Take: The surprisingly compelling Beats 1 is a throwback that’s likely something completely new to many of the service’s younger listeners. Independent, unrestrained, human DJs spinning tunes and interviewing artists. What’s old is new again!
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