Apple now has nearly 100 million iPhones in use in the U.S.A.

“Apple not only commands more than half of the U.S. smartphone market, it has done an exceptionally good job of getting customers to upgrade to its latest phones,” Daniel B. Kline reports for The Motley Fool. “The company now has nearly 100 million iPhones in use in the U.S. according to new research from Consumer Intelligence Research Partners. The CIRP data show that as of the end of the second quarter of the year, which ended in June, 97 million iPhones were in use in the U.S., including 33 million iPhone 6 and 17 million iPhone 6 Plus models. ”

“With the total number of smartphones in the U.S. being just over 182 million, the iPhone has a comfortable lead over the various Android phones,” Kline reports. “While Apple has succeeded in growing its U.S. user base, it has also done an impressive job of getting its customers to upgrade to the latest edition iPhone. Mike Levin, Partner and Co-Founder of CIRP explained: ‘Our estimates indicate that 52% of US iPhone owners use an iPhone 6 or 6 Plus. Relative to the installed base of about 80 million users at the launch of the iPhone 6 and 6 Plus, we also estimate that 49% of the installed base at the time of the launch have now bought an iPhone 6 or 6 Plus.'”

“Holding over 50% market share in the U.S. is impressive, but the upgrade number is perhaps even more important. Apple has its users in the mind-set of switching to its latest phone if not right away, then as soon as their plan allows an upgrade,” Kline writes. “This suggests the company will keep sales booming when it announces its next models later this year.”

Full article here.

MacDailyNews Take: As the era of two-year carrier contracts ends, Apple’s annual iPhone sales reap the benefit.

7 Comments

  1. T-Mobile’s new 18-month leasing programme, with free upgrades three times a year, will likely result in vast majority of T-Mobile customers upgrading phones as soon as they come out.

    I’m curious what is T-Mobile’s plan with all the used phones that are swapped out under this arrangement…?

  2. Apple will reap the benefits, seriously?

    Now that I am no longer “forced” to pay for an upgrade whether I want it or not, I suspect you’ll find that I take longer than two years to upgrade my phone — and still I’ll get a new phone each year (it works like this — I buy a new phone each year and trickle my phone down to the three others on my family plan; effectively, I’m buying a new phone every 4 years rather than one every two years).

    I can’t be alone in this plan.

  3. According to the article 39 million iPhone 6/6 Plus have been sold to a beginning base of 80 million in the U.S. If there are now 97 million iPhones in the U.S then the base grew by 17 million. 11 million of this base increase is from iPhone 6/6 Plus. Since the vast majority are now on yearly upgrade cycles, say 70 percent, and the base is now 97 million then 68 million iPhones will be sold through fiscal Q3 2016 in the U.S. This is 18 million more than this year (end of FY14Q4 through FY15Q3) or 36 percent more. If another 17 million are added to the base then iPhone sales will increase by 35 million through the end of fiscal Q3. This is a 70 percent increase from the end of FY14Q4 through FY15Q3.

    How will iPhone sales be in other parts of the world? In emerging markets the upgrade cycle is longer, but the total base is growing. So, if the same base percentage upgrades then there will be more sales. And as more of the population graduates to the middle and upper classes the upgrade cycle will shorten, which also means increasing iPhone sales.

    Last quarter the revenue increase in Europe was around 45 percent higher (currency adjusted) compared to last year. This rate is much higher than the Americas, which implies many iPhone sales came from outside the base. These were probably Android switchers, which contributed to the highest Android switcher rate ever. This trend will continue.

    Crunching all the numbers, it appears iPhone sales will have a healthy increase in fiscal 2016. My initial estimate is 25-40 percent higher than fiscal 2015.

  4. So, if 97-million Americans have an iPhone and the USA population is 319-million, then 30% of all of the humans in the USA have an iPhone. That’s remarkable.

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