“The release of Microsoft Corp.’s new Windows 10 operating system — an event that in years past sparked a surge of computer buying — will do little to ease the four-year sales slump that’s been dogging the PC industry,” Ian King, Dina Bass, and Jack Clark report for Bloomberg.

“Component makers from Micron Technology Inc. to Intel Corp. aren’t factoring in a jump in demand in their forecasts, and there are few signs of consumer excitement for new PCs around the release,” King, Bass, and Clark report. “On the eve of the Windows 10 release, the consumer-gadget market has long since shifted away from Microsoft. As more people use mobile devices, much of the storage and data crunching that once happened in desktops and laptops is now being handled by programs accessed via the Web. Microsoft is trying to make Windows more like Google Inc.’s Android and Apple Inc.’s iOS, and by offering the software as a free upgrade for existing PCs, it’s removing the impetus for many consumers to buy a new computer.”

MacDailyNews Take: Microsoft is trying to make Windows more like Android? How, by increasing fragmentation and opening it to even more malware? Or by marketing it to ignorant cheapskates? Losing money by losing control of the platform? Naming it after desserts? How?

Don’t include Google in the same breath as Apple.

Here’s what Google’s Android looked like before and after Apple’s iPhone:
Google Android before and after Apple iPhone

King, Bass, and Clark report, “‘It’s hard to imagine people rushing out to buy new machines,’ said Steve Kleynhans, an analyst at Gartner Inc. ‘I just can’t see anything about a new PC or a new operating system that will drive massive new sales.'”

Read more in the full article here.

MacDailyNews Take: Ooh, is Underwood gearing up to release a new typewriter, too?

SEE ALSO:
Apple Macs gain even more share against Microsoft Windows PCs – July 23, 2015
Beleaguered Microsoft’s Xbox One has lost the console war to Sony’s PS4 – July 22, 2015
Why Google and Microsoft couldn’t emulate the Apple mobile device model – July 9, 2015
Beleaguered Microsoft axes up to 7,800 employees, writes off $7.6 billion from Nokia deal – July 8, 2015
Microsoft axes 1,200 jobs, exits display ad business – June 29, 2015
Microsoft CEO Nadella talks of ‘tough choices’ in latest memo to employees – June 25, 2015
Satya Nadell again rearranges the deck chairs, 4 senior Microsoft executives out, including Stephen Elop – June 18, 2015
Surface 3: Microsoft’s spork – April 6, 2015
Gates reduces Microsoft stake to just 3% – February 4, 2015
Beleaguered Microsoft axes another 2,100 employees – September 18, 2014
Beleaguered Microsoft’s 18,000 layoffs the beginning of a painful attempt to clean up Ballmer’s mess, says Street – July 17, 2014