“The release of Microsoft Corp.’s new Windows 10 operating system — an event that in years past sparked a surge of computer buying — will do little to ease the four-year sales slump that’s been dogging the PC industry,” Ian King, Dina Bass, and Jack Clark report for Bloomberg.

“Component makers from Micron Technology Inc. to Intel Corp. aren’t factoring in a jump in demand in their forecasts, and there are few signs of consumer excitement for new PCs around the release,” King, Bass, and Clark report. “On the eve of the Windows 10 release, the consumer-gadget market has long since shifted away from Microsoft. As more people use mobile devices, much of the storage and data crunching that once happened in desktops and laptops is now being handled by programs accessed via the Web. Microsoft is trying to make Windows more like Google Inc.’s Android and Apple Inc.’s iOS, and by offering the software as a free upgrade for existing PCs, it’s removing the impetus for many consumers to buy a new computer.”

MacDailyNews Take: Microsoft is trying to make Windows more like Android? How, by increasing fragmentation and opening it to even more malware? Or by marketing it to ignorant cheapskates? Losing money by losing control of the platform? Naming it after desserts? How?

Don’t include Google in the same breath as Apple.

Here’s what Google’s Android looked like before and after Apple’s iPhone:
Google Android before and after Apple iPhone

King, Bass, and Clark report, “‘It’s hard to imagine people rushing out to buy new machines,’ said Steve Kleynhans, an analyst at Gartner Inc. ‘I just can’t see anything about a new PC or a new operating system that will drive massive new sales.'”

Read more in the full article here.

MacDailyNews Take: Ooh, is Underwood gearing up to release a new typewriter, too?

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