Number of iPhone buyers choosing 5.5-inch iPhone 6 Plus increases to 29% in June quarter

“Americans are going plus-sized … with their iPhones, at least. The percentage of Apple iPhone buyers picking the jumbo iPhone 6 Plus, with its 5.5-inch display, increased to 29% in the U.S. in the June quarter,” Patrick Seitz reports for Investor’s Business Daily. “That’s up from 22% in the March quarter, Consumer Intelligence Research Partners said in a report Wednesday.”

“By contrast, the percentage choosing the standard-size iPhone 6, which has a 4.7-inch screen, dipped to 53% in the second quarter from 56% in Q1, CIRP said,” Seitz reports. “The larger share of iPhone 6 Plus sales is important to Apple because the company gets a higher profit margin on the bigger-screen models.”

Apple's 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus
Apple’s 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus
Seitz reports, “Josh Lowitz, CIRP partner and co-founder, said in a statement, ‘Consumers seem to have become comfortable with the much larger screen.'”

U.S. iPhone sales by model:

March 2015 quarter:
• iPhone 6: 56%
• iPhone 6 Plus: 22%
• iPhone 5s: 13%
• iPhone 5c: 9%

June 2015 quarter:
• iPhone 6: 53%
• iPhone 6 Plus: 29%
• iPhone 5s: 12%
• iPhone 5c: 7%

Source: CIRP
(Total does not equal 100% due to rounding)

Read more in the full article here.

MacDailyNews Take: As “Day One” owners of every iPhone flagship model ever made, we can confidently say of iPhone 6 Plus: There is no substitute.

As we wrote back in October:

Unsurprisingly, we have both the iPhone 6 and the iPhone 6 Plus… The iPhone 6 is a beautiful phone. It’s the second best smartphone in the world, in fact. But, lay them both on our desk and we’ll grab the Plus when heading out every time. We can simply get more done with it, the battery lasts far longer, and the camera is superior… All other so-called smartphones pale in comparison to Apple’s iPhone 6 Plus.

Is Apple’s flagship iPhone 6 Plus too big? – May 14, 2015
Analyst: Apple likely prepping bigger iPad – and an even bigger iPhone than iPhone 6 Plus – May 7, 2015
Apple’s flagship iPhone 6 Plus leads soaring phablet demand – May 6, 2015
Why I switched from iPhone 6 to Apple’s flagship iPhone 6 Plus – April 7, 2015
Users of Apple’s flagship iPhone 6 Plus consume twice as much data as iPhone 6 owners – February 10, 2015
Apple flagship iPhone 6 Plus captures 30% of unit sales in face of widespread shortages – January 26, 2015
The best and worst things about Apple’s flagship iPhone 6 Plus – January 15, 2015
Five reasons to love Apple’s flagship iPhone 6 Plus – December 11, 2014
Tom’s Hardware reviews Apple iPhone 6 and iPhone 6 Plus: ‘Lustworthy’ – November 13, 2014
I thought the iPhone 6 Plus was too big. I was wrong. – October 30, 2014
ZDNet reviews Apple’s 64-bit iPhone 6 Plus: ‘Superb design and solid build quality’ – October 28, 2014
Forbes’ long-term iPhone 6 Plus review: ‘This beautiful freak is the iPhone’s future’ – October 22, 2014
Digital Photography Review: Apple’s iPhone 6 Plus offers a very good smartphone camera – October 21, 2014
Apple looks to have significantly underestimated the popularity of 5.5-inch iPhone 6 Plus – October 21, 2014
Apple shifts order ratio to hugely popular iPhone 6 Plus, away from iPhone 6 – October 7, 2014
Samsung is running scared of Apple’s hot-selling, 64-bit iPhone 6 Plus – September 29, 2014
Re/code reviews Apple’s 64-bit iPhone 6 Plus: ‘A statement phone,’ not a ‘plastic toy’ – September 17, 2014
The Telegraph reviews Apple’s 64-bit iPhone 6 Plus: ‘It’s peerless’ – September 17, 2014


  1. Another interesting point from percentage stats. About 1 in 5 new iPhones sold are “small.” In the previous (March) quarter, just as many wanted smaller versus larger.

    1. It would have been interesting if they had rolled out the iPhone 6 in all three sizes, 4″, 4.7″ and 5.5″.
      That would have given a true accurate percentage on screen size preference. For now, you have to settle for tech that is one year older than the others to get that smaller size.

      Here is hoping the next round has the 4″ added back. Seeing that the iPod Touch has stayed at that size, then many components all ready exist to make a phone also.

      1. In another article, two down from this one, my speculation is that a new iPhone 6C (replacing the current 5C) will use the same technical design as the new iPod touch, with A8/M8 and 4-inch screen. That would be an appropriate progression for iPhone 5C and efficient use of the same engineering work for two iOS devices. And it gives customers who want a smaller iPhone a new choice while letting Apple reserve the “latest and greatest” specs for the flagship.

  2. I have to admit, when I first saw the 6 plus I thought – wow, way too big for a phone. But having just visited an Apple Store and looked at it again, then tried it in my pocket, which I hadn’t before, I thought – hey, it still fits just nice, and I like the bigger screen.

    My next upgrade from a 5s is in 5 months time, so with a trade in to O2 here in UK, this will pay for the extra purchase charge. O2 give very generous trade in prices. I’ve changed my mind and will go for the 6 plus. At 72 (today) my eyesight isn’t as good, so the larger screen/text will be just fine. Can’t wait.

    1. My problem isn’t pockets – it’s holding it in my hand. I’ve been into the Apple Store several times to try them on, and every time I hold the 6 Plus in my hand, it’s gigantic; so big intact, that I can barely hold it one hand let alone use it.

      BTW, I’m 6’3″ with size 13 shoes, so my hands are comparably large. I’d love the battery life and optical image stabilization in the 6 Plus, and screen is nice being that big, but the phone is just too damn big. Crossing my fingers the smaller 6s will have the better camera so I can upgrade from iPhone 5. I’m waiting.

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