comScore has released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share.
Smartphone OEM Market Share
189.7 million people in the U.S. owned smartphones (76.8 percent mobile market penetration) during the three months ending in May.* Apple ranked as the top OEM with 43.5 percent of U.S. smartphone subscribers (up 1.8 percentage points from February). Samsung ranked second with 28.7 percent market share (up 0.1 percentage points), followed by LG with 8.2 percent, Motorola with 4.9 percent and HTC with 3.5 percent.
* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending May 2015 was calculated by averaging April and May’s MobiLens Plus numbers with March’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.1 percent market share (down 0.7 percentage points), followed by Apple with 43.5 percent (up 1.8 percentage points from February), Microsoft with 3 percent (down 0.5 percentage points), BlackBerry with 1.3 percent (down 0.5 percentage points) and Symbian holding steady with 0.1 percent.
Source: comScore, Inc.