Apple iPhone seizes share from rivals

comScore has released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share.

Smartphone OEM Market Share

189.7 million people in the U.S. owned smartphones (76.8 percent mobile market penetration) during the three months ending in May.* Apple ranked as the top OEM with 43.5 percent of U.S. smartphone subscribers (up 1.8 percentage points from February). Samsung ranked second with 28.7 percent market share (up 0.1 percentage points), followed by LG with 8.2 percent, Motorola with 4.9 percent and HTC with 3.5 percent.

Top Smartphone OEMs 3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending May 2015 was calculated by averaging April and May’s MobiLens Plus numbers with March’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in May with 52.1 percent market share (down 0.7 percentage points), followed by Apple with 43.5 percent (up 1.8 percentage points from February), Microsoft with 3 percent (down 0.5 percentage points), BlackBerry with 1.3 percent (down 0.5 percentage points) and Symbian holding steady with 0.1 percent.

Top Smartphone Platforms 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Source: comScore, Inc.


  1. Baloney.

    This BB redux. The warehouses are filling up with the Java phones (android is stolen Java no matter how you slice it).

    As each month passes, more and more are converts to IOS. Samsung is lucky to have other businesses. They can hide the abysmal sales of their wannabes.

  2. I would think there must be a huge number of Android smartphones piled up on shelves and stacked in warehouses. There’s so many companies shipping Android smartphones that there couldn’t possibly be enough buyers to use up the constant supply. It’s crazy. Apple is probably selling every iPhone it can make but all Wall Street is interested in is show many Android smartphones are being shipped and that’s dozens of companies all taking tiny Android market share slices. How can all those companies be profitable? It’s very unlikely any of them are.

    1. I’ve seen a # of people convert recently and it’s astonishing how little they actually know about using a smartphone, despite owning an android for 2+ years.

      Every time a new iOS release would drop I’d get hit with a bunch of the same questions: “What does this red icon mean?; Why did they put that on my phone?; I don’t want to update, I like it how it is now.; How much does the update cost?; I don’t have an Apple watch, why should I update?; I don’t use Apple music, why should I update?; Security updates? Why did they send me that? Did I get hacked? I liked my Android better, it never needed Security updates like the iPhone.”

      It was very clear that regular OS updates was not part of everyday life in the Android camp. Sad. Very sad.

  3. Wirh thousands of different models, some selling for well below $100, a free OS and razor thin profit margins, one would expect 95% market share. And yet, with the range of essentially three models priced at $500 and higher, Apple commands well over a third of the market.

    That Android is barely able to get little over half of the market is a testament to its failure as a platform. They can’t even claim to be “laughing all the way to the bank” — they are barely breaking even !

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