“Google’s battle to erode the importance of apps is intensifying,” Amir Efrati reports for The Information.
“The search giant last fall secretly acquired an ‘app streaming’ startup called Agawi whose technology allows people to access apps on their smartphone without downloading them first,” Efrati reports. “The acquisition, which hasn’t been previously reported, provides strong clues about the direction that Google is trying to move mobile software development.”
Full article (subscription required) here.
“The Information describes Google’s move to buy Agawi and integrate its technology as part of the search giant’s larger efforts to get people back to using the web, and specifically away from downloading apps in order to enjoy content,” Ingrid Lunden reports for TechCrunch. “There is a pretty clear reason why Google would want to do this. It makes the majority of its revenues from web searches and the ads that run against them.”
Lunden reports, “Efforts like Apple’s new deep-link-based search in iOS 9 poses a real threat to that business model because it provides an alternative way to find content within apps that do not use Google or the web.”
Read more in the full article here.
MacDailyNews Take: Google keeps searching…