“Ad blocking extensions have been possible on Safari for Mac for a long time, but plugin architecture for Safari on iOS is much more limited. With iOS 9, Apple has added a special case of extension for ad blockers,” Benjamin Mayo reports for 9to5Mac. “Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.”
“The inclusion of such a feature at this time is interesting. Apple is also pushing its own news solution in iOS 9 with the News app, which will include ads but not be affected by the content blocking extensions as they only apply to Safari,” Mayo reports. “There is also clearly the potential for Safari ad blockers to hurt Google, which seems to be a common trend with Apple’s announcements recently.”
Read more in the full article here.
MacDailyNews Take: This sounds great, as long as you whitelist your favorite free (ad-supported) sites! 😉 A HUGE THANK YOU to those who do so in their desktop browsers.
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[Thanks to MacDailyNews Reader “Bill” for the heads up.]