$10,000 Apple Watch Edition unboxed; may soon be destroyed

“The video is worth watching not just for the vicarious thrill, but also to see what Apple provides its richest customers in the way of frills: The Apple Watch Edition charging case (with magnetic top); the Apple Watch Edition cleaning cloth; the Apple Watch Edition booklet; the Apple Watch Edition serial number, embossed in 16-caret gold,” Philip Elmer-DeWitt reports for Fortune.

“I fear for this watch, lovingly unboxed in a six-minute video posted on YouTube Saturday night,” P.E.D. reports. “The young narrater (who apologizes for the tiny lisp caused by his invisible braces) is a guy named TechRax whose specialty is the senseless destruction (with hammer, blow-torch, angle-grinder, molten aluminum, etc.) of Apple products.”

Read more in the full article here.

MacDailyNews Take: A beautiful AWE that’s, sadly, not long for this world.


  1. I don’t think he’s going to do it.

    Some things are just too precious.

    He admits that he is “nervous” handling it. I bet it’s not even his, but a good friend’s.

    Anyway I didn’t know it had a custom boot logo/sequence. I like it.

    1. More durable than you might think. My son has a black aluminium sports and he has had no problem even with the black version.

      Look at what this guy does to a black sports version before he sprays it gold.

  2. They’re are Apple haters all around, he bought it so he can destroy it, it’s his lost. Look at some investors who only see money and not products yet they have to have both to work.

  3. Got my SSS 42mm. I love it. But I am being very tempted by the GS 42mm version. Of course it is too much, but I don’t know if I can resist. I was thinking, maybe “pretend” that Apple gives no dividends and put a few Q’s of Apple dividend towards getting the gold version.

  4. Where will Greenpeace be when he ruins the watch needlessly as he releases fumes and toxins into the air for fun?

    Where will the labor activists be complaining that the Chinese workers slave away just to serve his sense of entitlement and help him get rich through video infamy?

    Nowhere. They only complain about Apple not the endless stream of idiots that destroy things for a quick few seconds of video notoriety.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.