Apple TV is dead. Long live Apple TV

“It’s hard to believe that we’ve been talking about Apple getting into the TV business for five long years now,” Steve Tobak reports for FOXBusiness. “That’s an eternity by today’s hyper-paced tech standards.”

“For the record, I’m not talking about Apple TV – the pseudo-product Tim Cook occasionally refers to as a ‘hobby’ – I’m talking about a fully integrated living room game-changer like we’re accustomed to seeing from the company,” Tobak reports. “While [Piper Jaffray analyst Gene Munster] put out a note admitting he’d been wrong all these years, [Apple investor Carl Icahn] refuses to back down. In an on-air interview yesterday, he first sounded uncharacteristically flummoxed but finally doubled down, saying, ‘I’m not backtracking in any way. I believe they will do a TV.'”

Tobak writes, “With all due respect to Icahn, the writing’s been on the wall for some time now that an all-in-one TV product is off the table and I, for one, am thankful that the Wall Street Journal finally cleared up the confusion for all of us, except of course Icahn.”

Read more in the full article here.

MacDailyNews Take: Hopefully, we’ll find out much more soon enough:

Apple's WWDC 2015 invitation graphic
Apple’s WWDC 2015 begins on June 8th

Related articles:
How much would you pay for an Apple TV subscription service? – May 19, 2015
Apple IS going into the TV business – big time – May 19, 2015
Apple Television? No. Apple TV? Yes, yes, a thousand times yes! – May 19, 2015
The ‘Apple Television’ lesson: You can’t hurry R&D, you’ll just have to wait – May 19, 2015
Gene Munster gives up the Apple Television ghost – May 19, 2015
Behind Apple’s move to shelve their UHD TV project – May 18, 2015


  1. With the announcement of paper thin screens from LG in the news then surely at some point a Television of any kind will essentially cease to exist because they will just be monitors with the TV part provided by a separate box or boxes – like an Apple TV.

  2. LG’s OLED paper thin display…

    The broken promises of OLED for large screens – I know they do exist. If you listened to what we were told in the past, all of our TVs would be OLED today. But that is hardly the case. LCD improvements and lowering costs keep OLED out of the main stream. So LG’s display will simply be an over priced side show, for people who have money to burn.

  3. I don’t want a television set from Apple, I just want a better Apple TV box. When I buy a TV set, I’m expecting to get 10+ years out of it. Apple’s tech advances so fast, my TV would obsolete in half that time.

    Just give me an awesome new Apple TV box with an app store, and I’ll be overjoyed.


    1. That’s a little ridiculous… Why would you expect an Apple Television to become obsolete when no one expects that from current TV manufacturers? You just continue to use it as you always did.

      A friend of mine still uses my original Apple TV which is now 8 years old. And believe me, I wish it was a full TV set, because it’s getting harder and harder to find TV’s that it can connect to.

      1. You just continue to use it as you always did.

        You honestly think that all the apps on the TV are still going to be supported after 10 years? With a box, I don’t care. I’ll just swap out the box for a new one. I don’t want to have to replace a perfectly good television set because the apps on it don’t work anymore.


  4. It’s NOT “hard to believe that we’ve been talking about Apple getting into the TV business for five long years now,” A rumor comes out, some self-styled pundit hears it and it balloons all out of proportion. Few people think about the common sense aspects of the endeavor and the rumors continue.

    Apple doesn’t dabble in products with thin profit margins and there are few products with thinner profit margins than televisions. There are a myriad of manufacturers and sizes and it would be hard for Apple to put out an Apple-quality product and compete. It makes far more sense for Apple to continue to improve their current product with services and apps that can be used with ANY TV.

  5. Large solid state screen evolution is still not nailed down to its optimum and likely won’t be for years, if not a decade.

    The competition to sell large flat screens is very intense and price competitive keeping margins very low, which is not Apple’s territory.

    Those points alone is likely to kill Apple’s desire to sell the “TV Screen.”

    Apple is into integration w/superior UI.

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