Apple’s sales growing in Europe as buyers dump Android for iPhones

11 years ago

“Apple’s iPhone 6 and 6 Plus continue to convert Android users to iOS, with the Google OS’ market share dropping in Europe’s biggest five markets,” Liam Tung reports for ZDNet.

“In the first quarter of 2015, iOS’ share of sales climbed to 20.3 percent across Great Britain, Germany, France, Italy, and Spain, while Android fell to 68.4 percent, according to Kantar Worldpanel ComTech,” Tung reports. “According to Kantar, in Great Britain Android’s market share fell 4.8 percentage points year-on-year, accounting for 52.9 percent of all shipments. iOS climbed 6.9 percentage points over the same period to 38.1 percent, spurred by new users abandoning their Android phones: 25.6 percent of new iOS owners in Great Britain switched from an Android device, Kantar said.”

“For those buyers that choose to stick with their Android device, price is becoming an increasing concern. ‘Thirty-five percent of consumers who bought an Android smartphone in 1Q15 said their decision was driven by receiving a good price on the phone. Another 29 percent said that getting a good deal on the tariff/contract was a factor in their purchase,’ Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe, said,” Tung reports. “In Italy, Android’s decline from 70.7 percent a year ago to 66.8 percent in the latest quarter was mirrored by Apple’s rise from 12.9 percent to 17.5 percent over the period. And in Germany, Android’s share fell 5.7 percentage points to 71.3 percent while iOS… grew to 18.3 percent.”

Read more in the full article here.

“Apple’s iPhone 6 and 6 Plus already represent 18% of all iPhones in use in the U.S., and 64% of the iPhone installed base is an iPhone 5 or newer — good news for the Apple Watch that interacts only with these newer models,” Carolina Milanesi, ComTech’s Chief of Research & Head of US Business, said in a statement.

“On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched to iOS from Android,” Milanesi added.

“In urban China, Apple consolidated its leadership in smartphones, growing its share to 26.1%, up from 17.9% for the same period in 2014,” said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia, in a statement. “Thirty-eight percent of iPhone buyers were recommended an Apple device by someone they know, while 23% recall seeing an ad.” China is now driving more volume for Apple than the U.S., as the Cupertino company reaches beyond the more affluent buyers. In 1Q15, Apple represented 25% of smartphone sales in urban China’s 2,000 to 4,000 RMBs income bracket — a 10.1 percentage point increase from the same period in 2014.

Read more in the full article here.

MacDailyNews Take: You have to be a special kind of stupid to choose a bad forgery when the actual Mona Lisa is sitting right next to it, especially with similar price tags on both.