“Apple has been using its considerable power in the music industry to stop the music labels from renewing Spotify’s license to stream music through its free tier,” Micah Singleton reports for The Verge.
“Spotify currently has 60 million listeners, but only 15 million of them are paid users. Getting the music labels to kill the freemium tiers from Spotify and others could put Apple in prime position to grab a large swath of new users when it launches its own streaming service, which is widely expected to feature a considerable amount of exclusive content,” Singleton reports. “‘All the way up to Tim Cook, these guys are cutthroat,’ one music industry source said.”
“Sources also indicated that Apple offered to pay YouTube’s music licensing fee to Universal Music Group if the label stopped allowing its songs on YouTube,” Singleton reports. “Apple is seemingly trying to clear a path before its streaming service launches, which is expected to debut at WWDC in June.”
Read more in the full article here.
MacDailyNews Take: Why would the music industry, if they think music has value, let it stream for free in exchange for a few advertising pennies from music streaming companies? Why shortchange themselves? Freemium music only devalues music. It’s the opposite of what an intelligent music industry should want.
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