“Beyond the initial supply constraints for its new Apple Watch, Apple’s big hurdle with consumers will be changing the mindset that wearable devices are, well, nerdy,” Therese Poletti writes for MarketWatch. “That said, the Apple Watch’s new app store is already populated with more than 3,000 apps.Indeed, one of the biggest challenges for new users may be how to deal with the distractions and alerts that pop up on their wrists.”
“When integrated with Apple Inc.’s Passbook on the iPhone, you can also get your boarding pass information on the small screen, and swipe your wrist on the TSA scanner at the airport,” Poletti writes. “Joshua Martin, an analyst at Strategy Analytics in Boston, believes that the Apple Watch’s greatest immediate impact will be in the areas of communications, finance, health and fitness, and travel.”
” In order to appeal to a mass market, the watch has to be seen as stylish, trendy — and not annoying,” Poletti writes. “‘Apple has brand cachét, a strong app ecosystem, and — they hope — good looks,’ said Liza Kindred, founder of Third Wave Fashion, a fashion tech consulting firm and think tank, in an email. ‘“The truth is, though, that the watches still look like a piece of technology and not a piece of jewelry. Google Glass failed to get mass adoption in part because it made it’s wearers looks like cyborgs.'”
Read more in the full article here.
MacDailyNews Take: Judging Apple Watch from images online varies greatly from actually seeing and wearing one for real. And, comparing the looks of Apple Watch wearers to a handful of Glassholes is ludicrous.
This article, like so many others, is much hand-wringing about nothing. If looking “nerdy” is its “biggest challenge,” Apple Watch has absolutely nothing to stop it. Everyone who’s anyone is already, or soon will be, will be wearing Apple Watches everywhere. Watch and see.