Apple’s Safari took 55% of US mobile and tablet usage share in March

Apple’s Safari browser accounted for over half of US mobile and tablet internet usage in March according to independent website analytics provider, StatCounter.

“This emphasises the potential prize in the rapidly growing mobile space for Yahoo, Bing or others if Apple decides to end its default search deal with Google,” commented Aodhan Cullen, CEO, StatCounter, in a statement.

In a quarterly earnings call in January, CEO Marissa Mayer said that Yahoo was definitely in the search distribution business and anyone who is in that business needs to be interested in the Safari deal.

StatCounter Global Stats reports that in March Safari took 55% of US mobile and tablet usage share followed by Chrome on 29.9% and Android on 9.5%.

StatCounter Global Stats reports that in March Safari took 55% of US mobile and tablet usage share followed by Chrome on 29.9% and Android on 9.5%

Outside the US Safari is also leading in mobile and tablet usage in many mature markets such as Canada, the UK, Australia and Japan.

StatCounter: Outside the US Safari is also leading in mobile and tablet usage in many mature markets such as Canada, the UK, Australia and Japan.

“While Safari is the major player in the US for mobile and tablet, it is ranked number four on the desktop with just 10.5% of internet usage share. From a desktop perspective, this makes it less significant than the recent Yahoo deal with Firefox,” added Aodhan Cullen of StatCounter, in a statement.

StatCounter conducted a special analysis to investigate search engine preferences by all Safari users (including desktop, tablet and mobile) last month. This found that Google is by far the most popular with 83% share in the US and 87.9% worldwide.

Source: StatCounter

[Thanks to MacDailyNews Reader “igroucho” for the heads up.]

19 Comments

    1. Yeah, take a look at this one, this says so much about the distribution of gutless cowardly countries that engage in torture. Makes sense to paint them yellow.

        1. Looks like it, according to Amnesty International.

          ” The authorities failed to implement safeguards against torture and other ill-treatment.”

          It continues:

          “Torture victim Bakary J., a Gambian citizen, had still not received compensation or any form of rehabilitation. He had been tortured by three police officers in Vienna in 2006 and was still at risk of deportation for residing illegally in the country. On 20 November, the Disciplinary Appeal Commission decided to dismiss from office two police officers involved in the case. A third officer, now retired, lost all pension benefits relating to his public employment.”

            1. The intent would be to know which socialist country had the joy to give birth to you. I’m sure you’re one of those humanists who think people are all one big happy family, and that everything would be sunshine and lollipops if only the evil USA didn’t exist. Get over yourself Nancy, you’re schtick is getting old.

            2. I think the gray area on your ass that you speak of is more likely brown. You fear what you don’t understand and harm anyone you think is different from you. You do, indeed live in one of the most scared nations on earth, most of your citizens live behind bars put on their own homes, your prisons are full of people you are scared of and carry guns to assuage your fears. Maybe the time has come to learn social responsibility.

            3. Don’t believe all the crap about America that you see puked out by the pathetic excuse for a news media we have here. The areas that fit those criteria are in the inner cities with large minority populations, whether the liberals want to admit it or not. No bars on our windows, and as for owning guns, I sure do, but not because I’m scared. I own them because it’s my right and I can.

  1. But, but, but . . . . Android has 80% of the market share in ‘sales’ for mobile devices and they must be more popular than iOS. How can this be? Are Android users too cheap to use internet? Are Android users too clueless to know that they can use internet? Are Android users too poor and uneducated to go on the internet and just use their devices to pretend to be like well off and better educated folks?

  2. Concerning Apple’s upcoming decision to select a search engine for the next version of Safari, I wish Apple could create its own, on a par with Google. Context is important. Google was great when it started out. Search results are still excellent, but now their search results page is heavily encrusted with ads, making selecting the most relevant return more tedious. It would be great to get a clean search results page again that found what I was looking for.

    Competing search engines don’t seem to be as smart at parsing my queries to return relevant results. Google is really good at this. You don’t realize how important that ability is until you attempt to search Apple’s support pages to find a solution for some issue, only to realize that you spelled a key word wrong, or used the wrong phrase, or indeed didn’t even know what Apple’s word was for something, and come up against a blank search results page, when you just know the answer is lurking somewhere in their database, but you don’t know the key words.

    Google searches virtually always come up with alternatives based on the context of your query to help you narrow your search to what you’re looking for. That’s what makes Google’s search engine so compelling. Exact text matches are pretty much useless if you don’t know the exact thing you are looking for. Until Apple, or a third party search engine ups their game to Google’s league, I’ll be sticking with Google.

  3. This statistic is misleading, to Apple’s disadvantage. “Internet usage” on a mobile device is often through specifically designed apps, not general web browsers. Remember, “There’s an app for that!” This is particularly true for Apple’s mobile platform, because of the VERY strong app “ecosystem.” For example, when reading MDN on my iPhone, I usually use the MDN app; I don’t go to macdailynews.com in Safari. I use the YouTube app to watch YouTube videos. I use my bank’s app for online banking. And so on… On my Mac, I use Safari and websites to do those same things.

    So Safari getting 55% of mobile and tablet WEB BROWSER usage share is great, considering iOS users are more likely to use an app (not a web browser) for Internet access compared to other platforms with fewer apps (particularly for tablets). If the statistic was straight “Internet usage share” by any means (assuming there is a way to measure that accurately), Apple’s portion would be closer to 75%, not 55%.

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