“Few can afford an Apple Watch Edition, but that doesn’t mean you can’t get your hands on one,” Leah Yamshon and Caitlin McGarry report for Macworld.
“When Apple started taking preorders for all Watch models last Friday, it also opened up appointments to try them on in person, with a special appointment process for the Edition,” Yamshon and McGarry report.
Yamshon and McGarry tried on all three models in San Francisco and New York, respectively, and compared notes on what the demos are like, how they differ, and which Watch is the best in person.
Caitlin: As it turns out, it doesn’t matter what you wear to a Watch Edition appointment because Apple employees don’t expect you to buy one. You don’t even have to pretend you’re going to buy one. No proof of income required for these demos.
Leah: Absolutely. There was no judgement [sic] at all, and the associate I worked with definitely realized right away that I wasn’t a serious buyer—just a gal who wanted to slap on some rose gold and chat about style.
Caitlin: That rose gold is so stunning in person…
Read more in the full article here.
MacDailyNews Take:
Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport. — SteveJack, MacDailyNews, March 9, 2015
As we wrote on March 12th:
All of these articles about how poor you are for being incensed over Apple Watch Edition’s price or how big of a douchebag you have to be to buy one are doing Apple Watch’s marketing, product positioning, and market segmentation for Apple gratis.
Related articles:
Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015
Apple Watch is not aiming at the one-percenters – March 16, 2015