“The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans,” Mark Gurman reports for 9to5Mac. “Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.”
“Apple is pushing for retail employees to initiate conversations that build trust,” Gurman reports, “enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold.”
Gurman reports, “Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.”
The full article, in which Gurman details how employees will provide fashion advice to customers and Apple’s multi-part plan for selling Apple Watches, is here.
MacDailyNews Hint: If you need fashion tips from an Apple Retail Store employee, you might be beyond hope. 😉
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]