“One of the most impressive announcements Apple Inc. made last week was not the pricing of its new Watch nor the litheness of its new laptop, but rather that CarPlay — its proprietary interface between iOS and the automobile — has now officially been adopted by every major automaker,” Bryce Hoffman writes for Forbes.
“Why is this so impressive?” Hoffman writes. “First, it means that Apple will now be in a position to dominate the final frontier of the digital world, that still-up-for-grabs territory between the home and the office known as the car. Second, it shows what can happen when a company develops a longterm strategy and sticks to it.”
“Wall Street has not been terribly impressed with CarPlay because there is no obvious, near-term return on this investment. That’s okay. This is part of a longterm strategy, and many analysts have a hard time wrapping their heads around anything that doesn’t involve next quarter’s earnings,” Hoffman writes. “But make no mistake about it: this is a big deal, one which will have a big impact on Apple’s bottom line in the years to come.”
Read more in the full article here.
MacDailyNews Take: Obviously, to get anything new into shipping vehicles requires a long term strategy.
Apple’s real CarPlay: Cupertino doesn’t need to build cars in order to reinvent driving – February 28, 2015
Ford drops reputation-scorching Microsoft Sync, enables support for Apple’s sought-after CarPlay – December 12, 2014
Apple’s CarPlay looks like the future of in-car infotainment – April 13, 2014