Apple’s CarPlay success shows the power of having a long-term strategy

“One of the most impressive announcements Apple Inc. made last week was not the pricing of its new Watch nor the litheness of its new laptop, but rather that CarPlay — its proprietary interface between iOS and the automobile — has now officially been adopted by every major automaker,” Bryce Hoffman writes for Forbes.

“Why is this so impressive?” Hoffman writes. “First, it means that Apple will now be in a position to dominate the final frontier of the digital world, that still-up-for-grabs territory between the home and the office known as the car. Second, it shows what can happen when a company develops a longterm strategy and sticks to it.”

“Wall Street has not been terribly impressed with CarPlay because there is no obvious, near-term return on this investment. That’s okay. This is part of a longterm strategy, and many analysts have a hard time wrapping their heads around anything that doesn’t involve next quarter’s earnings,” Hoffman writes. “But make no mistake about it: this is a big deal, one which will have a big impact on Apple’s bottom line in the years to come.”

Read more in the full article here.

MacDailyNews Take: Obviously, to get anything new into shipping vehicles requires a long term strategy.

Related articles:
Apple’s real CarPlay: Cupertino doesn’t need to build cars in order to reinvent driving – February 28, 2015
Ford drops reputation-scorching Microsoft Sync, enables support for Apple’s sought-after CarPlay – December 12, 2014
Apple’s CarPlay looks like the future of in-car infotainment – April 13, 2014


  1. There’s only a couple auto makers that actually have it and I can’t afford a Ferrari. None even offer it in a wireless version. Get on with it auto makers. I’m not buying a new car without it.

    1. Since the auto makers are so slow I think I’ll wait until my iPhone (and iPad) (and Apple Watch) immediately pairs wirelessly with my car, locks and unlocks my doors and trunk, remotely turns my headlights and interior lights on and off, remotely starts my car, and pairs with my garage door opener.

    2. I just bought a new car which can be paired with my iPhone, just like my previous car. It doesn’t have CarPlay and I can’t control my car like I’m a wannabe James Bond, and I couldn’t care less. I’ll be damned if I will let my cellphone determine what car I own or if I will even purchase one. That is just downright idiotic.

      1. If I loose my phone you can’t just lend me another to solve my problem (would not have my appointments, mail, data, etc). If my car breaks down, you can lend me any replacement and it will be ok. So, which one is more important?

  2. not downing the writer’s sentiment but he has given any concrete numbers…

    how many actual cars installed, profit margins etc.
    (flamers, note this is a Forbes article so financial info counts.)

    As an aapl investor I hope Apple does great in this but the article doesn’t really illuminate anything .

  3. Yeah Wall Street inexplicably understands that Amazon’s questionable long term strategy is a year after year money-losing operation (but buy Amazon stock anyway), but can’t get their heads around Apple’s solid long term car strategy and it’s ecosystem making hundreds of billions?

    Pretty selective doofusy thinking.

    1. Indeed, the great mystery of our era is: how come the bifurcation of brain function that leads to such divergent modes of thinking, the rational (you and me) and the limbic (reptiles and analysts).

  4. Join with me to protest the advertisement on MDN that it automatically redirecting IOS users to the app Cookie Jam on the App Store.

    Let MDN know that this type of reprehensible behavior is a betrayal official our trust ans will not be tolerated. Treat us with respect, MDN, or we will leave.

      1. Ditto on my iPhone. The site is almost completely unusable for me. Almost every time I load an article off the main page, it jumps to the AppStore and the page never loads.

    1. This problem is not caused by MDN’s advertising strategy but by some rouge advertisers hijacking of iOS features. MDN has tried to put a stop to it but they keep coming back.

      The best thing to do is to contact any app developer you get redirected to and complain to them saying their name is being dragged through the mud. The may be in on it but I bet they are unaware.

      I now use the iOS MDN app as this doesn’t happen with that.

  5. Is there a reason why the complainers here can’t use the MDN app? I only get one narrow, persistent banner on top, which is easy to ignore. It has been years since I last visited MDN via browser.

  6. People should just DRIVE and not worry so much about the damn phone in the car and stop texting when driving. Quit wasting my time making me miss signals because your F’n brain is buried in the damn phone already. Idiots.

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