“The year was 1997,” Chris Gayomali reports for Fast Company. “Steve Jobs had just returned to the company from which he had been fired, and Apple designer Jony Ive still wasn’t a member of Steve’s inner circle of decision-makers, as highlighted in Becoming Steve Jobs, a new biography co-authored by longtime Jobs interviewer Brent Schlender and Fast Company executive editor Rick Tetzeli.”
Steve killed both of Jony’s pet projects. The eMate disappeared along with all other traces of the Newton (save a few key patents), and the 20th Anniversary bit the dust after selling just 12,000 units. The products didn’t fit into his quadrants. Besides, he told me one day, “I just don’t like television. Apple will never make a TV again.” This was Jony’s introduction to Steve’s coldhearted decision-making.
Read more in the full article here.
MacDailyNews Take: Of course, Steve changed his mind quite often, and there’s no telling what Apple could do in the future, so off that ledge and back inside, Gene!
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” – Steve Jobs
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