“Apple Inc. Chief Executive Officer Tim Cook, fresh from unveiling new details about the company’s first new device in five years, found himself facing shareholders eager for a marriage with Tesla Motors Inc.,” Tim Higgins reports for Bloomberg. “”
“Quite frankly, I’d like to see you guys buy Tesla,” an investor told Cook on Tuesday at an annual meeting at Apple’s headquarters in Cupertino, California. The comment was followed by laughter in the audience and some applause,” Higgins reports. “Ever the diplomat, Cook sought to sidestep the question. ‘We don’t really have a relationship with Tesla,’ he said, quickly pivoting to the subject of Apple’s in-car information and entertainment system, which he had also discussed a day earlier at an event to show off the new Apple Watch. ‘I’d love Tesla to pick up CarPlay. We now have every major auto brand committing to use CarPlay.’ Cook paused. ‘Was that a good way to avoid the question?’ he asked. ‘Hey, there are some perks to being CEO.'”
Higgins reports, “While Apple hasn’t discussed plans to build a car, the company has been putting together a team to develop an electric vehicle, including hiring automotive-battery experts, for production as soon as 2020, according to people familiar with the matter.”
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MacDailyNews Take: From the hiring moves Apple and Tesla are making (poaching employees from each other) it would seem that Apple – so far, at least – feels they don’t need to buy Tesla in order to accomplish their current goals.