“The truth is, the Apple Watch is probably not the smartwatch we’re looking for. It’s a compromise device, one riddled with too many tradeoffs to be the killer gadget of the decade. We can do better. But it requires letting go of a key feature, one that hardware makers have been trying to shoehorn in ever since they decided smartwatches were the next hot thing,” Brian Fung writes for The Washington Post. “The touchscreen has to go.”
MacDailyNews Take: Oh, really? Based on what evidence?
“Touchscreens have no business being on a smartwatch, and here’s why: They suck up far too much battery power to be worth it,” Fung writes. “‘There are minimums — you certainly can’t be [recharging] more than once a day,’ said Preston Moxcey, the head of wearable technology at Fossil.”
MacDailyNews Take: Oh, that’s why. So, how much did Fossil pay for this attack ad masquerading as “news,” Washington Post?
“Apple has apparently grappled with this question, too. Recent reports about the Apple Watch’s battery say it’s fit for no more than two to four hours of active, continuous usage,” Fung writes. “And while your mileage may vary under real-world conditions, even Apple may be worried about how long users will be able to go on a single charge.”
MacDailyNews Take: Oh, really now? “Recent reports,” you say? Well, there’s rock solid factually-based proof!
Just how stupid does The Washington Post think their readers are? VERY, it would seem.
“In something as small as a watch, space is a luxury. That means smaller batteries, which means energy efficiency becomes a higher priority,” Fung writes. “This is why touchscreens on a smartwatch make no sense.”
MacDailyNews Take: Didn’t you ignorant rubes get it yet? How many times does Fung the sellout have to repeat it until you stupid cretins get it: TOUCHSCREENS ON A SMARTWATCH MAKE NO SENSE!!! Now, don’t you forget it, or this exercise in yellow journalism will have all been for naught.
“A mature smartwatch that’s actually useful would keep a traditional analog or LCD face and forsake the high-powered display, saving all of the juice for advanced sensors,” Fung writes. “The idea makes even more sense when you think about how little information you can actually read on a smartwatch touchscreen. There are tough design limitations related to the size of the display, said Fossil’s Moxcey. ‘There’s only so much space — if you just shrink everything that’s on your phone, you can’t read it,’ he said. ‘So you need to make some creative choices.'”
MacDailyNews Take: You know, because Jony Ive and Marc Newson combined don’t know jack shit about “creative choices.” Ladle as much sarcasm as you can find on that last sentence and you’ll still be several tons short.
“What we need is not a miniature smartphone strapped to our wrists,” Fung writes. “What we need is a timepiece filled with enough working gadgetry to make James Bond jealous.”
So you can see how just low The Washington Post can go, the full article (safely behind DoNotLink) is here: http://www.donotlink.com/dzhs.
MacDailyNews Take: The actual truth is, The Washington Post should be embarrassed for stooping to run an attack ad masquerading as “news” and for treating what’s left of their readership as if they’re blooming idiots.
The actual news here is that:
1) Obviously, Fossil is even more worried than we thought possible (and they are right to be).
2) Unsurprisingly, Amazon’s Jeff Bezos has already destroyed what was left of The Washington Post when he bought it in 2013.
[Thanks to MacDailyNews Reader “Jaribbs” for the heads up.]
Apple Watch could do three times Fossil sales in first year – November 17, 2014
Enjoy it while it lasts, Fossil – Apple Watch looms – November 13, 2014
Barclays: Apple Watch could crush companies like Fossil – September 16, 2014