“Wall Street is having a tough time figuring out how much the upcoming Apple Watch will help the company’s bottom line, but things should become clearer after Monday’s big unveiling,” Aaron Pressman writes for Yahoo. “CEO Tim Cook and his top lieutenants, joined by executives from Facebook (FB), BMW and other Apple allies, are expected to disclose far more detail about the new wearable at a press event in San Francisco. Analysts and investors are eager to hear how Apple is positioning the watch, what it will do and, perhaps most importantly, how it will be priced.”
“Wall Street forecasts for the watch are currently all over the place, with many analysts expecting 15 million to 20 million watches will be sold this year at an average price of $350 to $400,” Pressman writes. “For a company that had $200 billion of revenue last year, the potential for another $8 billion is a modest increase.”
MacDailyNews Take: For Amazon, $8 billion annually is a bald midget with a massive Napoleon Complex’s wet dream.
“Monday’s demo is also a big test for Cook, who took over as CEO after Steve Jobs had already introduced Apple’s last big product, the iPad. Jobs was a master at positioning and marketing, but that hasn’t typically been Cook’s strength,” Pressman writes. “Ahead of the watch event, Cook has been on a seemingly endless global goodwill tour the past few weeks, giving numerous interviews and dropping in on Apple stores to boost morale. The question is: can he ignite the kind of excitement and fervor to buy a new gadget that was Jobs’ forte?”
Full article here.
MacDailyNews Take: Somehow, we imagine that Tim and Apple and Apple Watch will pass this latest “big test” with flying colors, thanks
Apple will webcast March 9th ‘Spring Forward’ special event live on Apple TV and via its website (apple.com/live). As always, MacDailyNews will cover the event with live notes, so you red our reactions and comment on the proceedings as you watch Apple’s live webcast. Check our home page for the coverage link on Monday morning.
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