“As many of the modern critiques of things like Disruption Theory and Adoption Theory have shown, the industry has changed and changed fast,” Ben Bajarin writes for Tech.pinions. “Many business theories, once the fundamental foundation for thinking about the technology industry, were created in an era very different from the one we live in today. It is also this outdated thinking that is the root of most bad analysis of Apple. While some of the fundamentals of theories of old remain helpful, the takeaways and modern applications of them are not as black and white as most believe.”
In a comment to readers below his article, Bajarin writes, “Apple will never be disrupted for the same reason $15 jeans will not disrupt $200 jeans. What’s interesting is the size of humans on the planet willing to spend on a more expensive smartphone due to superior user experience… Will Google get disrupted or obsoleted? I suggest the latter.”
Much more in the full article – recommended – here.
MacDailyNews Take: Ben hits the nail squarely on the head.