“Based on many of the theories taught in business school, the Mac should not be gaining share against the once dominant Windows PC ecosystem,” Ben Bajarin writes for iMore.
“Microsoft dominated PC sales because their customer for Windows PCs in that era were corporate IT buyers. Those customers look more at price than they do overall experience. Starting around 2008, however, the industry began selling more PCs to consumer as opposed to corporate buyers,” Bajarin writes. “This shift is the watershed moment which began to build the foundation for the Mac as a growth story.”
“How high can the Mac’s market share go? At Apple’s peak, when the market was very small, it was 16%,” Bajarin writes. “Not only do I believe Apple can get back to 16% but I think over the five year time frame the fundamentals of the PC markets could see Apple reach 18-20% of annual sales.”
Much more in the full article – recommended – here.
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