Pebble is worried.
So much so, that they’ve ripped a page out of Google’s, Samsung’s, Xiaomi’s and many, many others’ playbooks: Copy Apple as closely as possible; appropriate their trade dress to the point of infringement in order to rope in the ignorati.
Pebble’s Kickstarter page introduces the “Pebble Time Steel” with the line that “This time we mean business.”
The Pebble Time
Steal, er… Steel features a 316L stainless steel casing and a “premium” leather and stainless steel strap.
For some reason – we can’t quite place it – it looks eerily familiar:
Oh, wait, now we remember! We have seen something like this before, last autumn, for the first time:
Shameless, Pebblesung. Absolutely shameless.
Read more in the full article here.
MacDailyNews Take: March 3, 2015. The day Pebble jumped the shark.