NYT claims Apple has tough job trying to sell Apple Watch to ‘an uninterested public’ or something

“For Apple, the hard part — making a smartwatch — is nearly over,” Brian X. Chen writes for The New York Times. “Soon it will be time for the harder part: selling the long-anticipated Apple Watch to consumers who, so far, are not very excited about the idea of wearing computers on their bodies.”

“But Apple has been in this situation before. Most consumers didn’t care about computer tablets before Apple released the iPad, nor did they generally think about buying smartphones before the release of the iPhone. In both cases, the company overcame initial skepticism,” Chen writes. “Last week, Apple sent out invitations to the media for an event to remind people about the best features of the watch and share some new details about the product, according to two people with knowledge of the event. Timothy D. Cook, Apple’s chief executive, is expected to be the host. Apple is expected to say more about price.”

“When Apple releases its watch in April, it will enter a market already flooded with smartwatches running Android Wear, a version of Google’s Android software system tailored for wearable computers. The results so far for Android smartwatches have been disappointing. About 720,000 smartwatches with Android Wear were shipped in 2014, according to Canalys, the research firm,” Chen writes. “Daniel Matte, an analyst for Canalys, said based on those numbers, it would be premature to call smartwatches a flop. He also predicts Apple’s watch will become the top-selling smartwatch next year.”

Apple Watch
On the back of Apple Watch’s case, a ceramic cover with sapphire lenses protects a specially designed sensor that uses infrared and visible-light LEDs and photodiodes to detect your heart rate. Apple Watch uses this sensor, along with an accelerometer and the GPS and Wi‑Fi in your iPhone, to measure myriad types of physical movement.

 
“But it is unlikely to be a game-changer for Apple, at least anytime soon. Toni Sacconaghi, a financial analyst for Sanford C. Bernstein research, thinks the watch will make only a modest contribution to Apple’s bottom line this year. He predicts that Apple will ship 7.5 million watches in the second half of the year,” Chen writes. “Tero Kuittinen, a director for Frank N. Magid Associates who does consulting for app developers, said he had talked to about 20 app developers about the Apple Watch. Most of them, he said, were ‘cautiously optimistic.’ But they worry apps for watches won’t be as lucrative as apps for phones because the tiny screen can limit features or — even worse — ads.”

Read more in the full article here.

MacDailyNews Take: NYT’s headline:

“Apple’s New Job: Selling a Smartwatch to an Uninterested Public”

NYT’s so-called basis for supporting said headline:

“The first batch of smartwatches from companies like Samsung Electronics, Motorola and LG did not sell well, nor were they particularly well reviewed. And wearable devices like the Google Glass eyewear that got mainstream attention — if not sales — were greeted with considerable skepticism… When Apple releases its watch in April, it will enter a market already flooded with smartwatches running Android Wear, a version of Google’s Android software system tailored for wearable computers. The results so far for Android smartwatches have been disappointing. About 720,000 smartwatches with Android Wear were shipped in 2014, according to Canalys, the research firm.”

Plus a couple of bearish analysts who both have spotty track records (examples here and here) when it comes to “analyzing” Apple.

Yellow journalism. A specialty of The New York Slimes, along with declining readership, of course.

Bottom line: Don’t believe everything you read, especially if it appears under the masthead of “The New York Times.”

Related articles:
Vogue Paris: Apple Watch is a ‘revolution’ – February 27, 2015
The Apple Watch is about to change everything – February 26, 2015
Analyst: 100,000 Apple Watch apps in App Store by April 10th; 42 million Watches sold by year end – February 24, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014

44 Comments

      1. I am willing to bet you cannot give an example of a lie from Fox News. You probably have never watched Fox News for fear you’d be contaminated by conservative thought. You just know what you’ve been told.

      2. LOL. Look at the leftist, jumping to conclusions as an answer. First, you must compare apples to apples. The WSJ would be a good, though not perfect comparison.

        Second, isn’t it time to stop calling people who disagree with you “stupid”? That’s third-grade schoolyard argumentation. In this case, it’s also false — you most certainly do not need a college education to understand the NYT.

        Third, your hysterical, apples-to-oranges comparison that calls opponents stupid is in no way representative of intelligence. Posting what you posted is not smart.

    1. Lol another NYT bash piece against apple. Yawn what a surprise. Its time for this rag to close its doors. Yellow sheet journalism at its best. You were dead on with your MDN. Dead on.

      1. But, but; if the NYT doesn’t like it, hardly anyone in NYC will buy it, because … that is their world.

        Now, the NY Slimes need to remind us which consumer electronics store in NYC is open 24 hours a day. I suppose they are doomed to fail, too.

    2. The “uninterested public” is irrelevant, because Apple Watch is not selling to the general public. It’s selling to people who are already enthusiastic Apple customers who said “yes” to Apple for (at least) one iPhone. This group of existing Apple customers is generally characterized as “above average” in personal wealth and technical “savvy.” And when Apple Watch goes on sale, there are likely to be more than 350 million of such “positively biased” potential customers. By the end of Apple Watch Year ONE, there will be more than 500 million; Apple keeps selling new iPhones at a faster and faster rate.

      Who thinks at least 1-in-10 iPhone (5 and later) owners will say “yes” to Apple Watch? If you do, you are predicting Apple will sell at least 50 million Apple Watches during its first year. Who thinks it will be higher than just 10%…? 🙂

      The only thing holding back Apple Watch sales will be Apple’s capacity to produce them fast enough.

      1. Your numbers are too high. Many of the new users are already customers who will just upgrade. But that said I do believe the first quarter will blow away all expectations.

  1. The proper news story presents a range of analysis so that readers and also optionally the writer can present the final opinion.

    Instead, from the top, the writer is saying the public is not interested.

    What the public really wants to know:

    1. Prices
    2. Does it look good ?
    3. Can I read ?
    4. What info can be provided.

    All of the signs are encouraging.

    In the long run, I view the Watch as epic.

    What does the Watch provide best ? CONVENIENCE (speed) and SAFETY. For those people who are texting while driving, the Watch may decrease this dangerous behavior.

    For some buyers, just plain status.

    Now, back to the original writer: how do u still have a job.

  2. I like our strategy, I like it a lot ….. We’ve sold zillions of phones and
    Apple has not sold one and soon they will have the most expensive phone on the market and it is not a good email machine because it doesn’t have a keyboard …. Now it may sell but at $99 the POS Phone does email and music and the web …. Yea I like our position I like it a lot!

    Well ok Mr. Softy we saw how that worked out and no for the NYT … Your TIME will come soon!

  3. Regularly scheduled NYT pre-release hit piece. They are click whores timing their negativity for maximum clicks. Are you going to reward them? Don’t read more in the full article – it’s not worth the internet space it is taking up.

  4. Hard, yes so very hard for Apple.

    “For Apple, the hard part — making a smartwatch — is nearly over,”

    Harder, yes a lot harder for Apple.

    “Soon it will be time for the harder part: selling the long-anticipated Apple Watch to consumers who, so far, are not very excited about the idea of wearing computers on their bodies.”

    That’s only hard and hardest, fortunately it’s not in the realm of the impossible, say something along the lines of incorporating integrity, research and facts into modern day jouranalism.

    Or is that just the hardest thing for Apple to do Brian X. Chen?

    1. The New York Times is desperate, and has been for some time, just like the rest of the newspaper business. The venerable Gray Lady fancies her bonnet as fine as any, yet secretly scrimps and mends it herself, as her subscribers and advertisers dwindle.

      One sign of this creeping genteel poverty is the resort to yellow journalism and tech punditry. Another is the increasing amount of spam from them in my inbox, offering special deals to extend my print subscription from Sunday to weeklong, and promoting multiple mobile versions of their publication.

      They are tinkering, trying to capture and hold readers that no longer consider them the last word in news. If they only understood that I liked their Sunday edition mainly for the magazine with its 250 fashion adverts, and cared not a whit for their editorials! Then they might bug off.

      1. A friend of mind did some research. Most news outlets today sell fear. Governments love that because it allows control. If they fear they will follow.

        It’s good for a while, but you can’t sustain that for ever.

    1. When Apple releases its watch in April, it will enter a market already flooded with smartwatches running Android Wear

      ‘Flooded’? 720,000 shipped, not sold, has nothing to do with ‘flooded’; Especially when the same article is predicting Apple will ship 7.5 million watches in the second half of the year.

      A ridiculous, incoherent article. Brian X. Chen didn’t even bother to edit his own writing, let alone his NYT editor. NYT in decay. 😛

      1. However, the pundits will likely consider anything less than tens of millions of AppleWatches sold this year as a failure. AppleWatch sales expectations are being pushed up higher as the days of the release date get nearer. There are people who desperately want AppleWatch to fail and will do anything to try and prove it as so. As an Apple shareholder, I’d like to see consumers purchase the product, but I don’t necessarily expect Apple to sell ten million of them for the year. That’s just my gut feeling based on a product that needs an iPhone to be useful. That would seem to rule out so many hopeful owners.

  5. Mr Brainless X Chen is still in the FUD-business?

    “A market flooded with Android Gear”. I haven’t seen a single one in real life, yet. Less heard anyone talking about what a amazing product it is.

    There were carryable mp3-players before iPod.
    Then came Apple iPod and changed the whole industry.
    There were “smartphones” before iPhone. Then came iPhone and changed the whole industry.
    There were watches and smartwatches before Apple Watch. Then came Apple Watch and changed the whole industry.

    History is repeating.
    Apple do what they do. Change. Improve. Innovate.

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