“In an effort to better represent society, Apple has revealed a new set of globally diverse emoji that will come in six different skin tones,” Ellie Zolfagharifard reports for The Daily Mail. “The tones include an option that turns a character yellow – a shade that the the Cupertino-based company says it intended to be ethnically neutral.”
“But the colour has angered some Apple users, particularly those in China, who claim that the yellow tone is offensive to Asians,” Zolfagharifard reports. “Many took to Twitter to voice their concerns with one user, Jade Tran, writing: ‘Is the yellow emoji suppose to represent Asians because I have never in my life seen an Asian lookin like that.'”
MacDailyNews Take: Those emoji are meant for those suffering from Jaundice, silly. Apple is mucho inclusive, dontcha know?
“The move could damage Apple’s reputation in one of its leading markets. The group doubled its sales in China last year, while Samsung has been losing market share,” Zolfagharifard reports. “The new emoj are being trialled on OS X 10.10.3 and iOS 8.3 beta 2.”
Read more in the full article here.
American Indians… sorry, Native Amercians reportedly replied, “Hey, you Asians, at least you got some emoji.”
Everybody’s aggrieved. Sheesh.
Some people really need to
lighten the fsck up… oops, relax.
In closing: Go Redskins!
(We’re really Dolphins fans. Great, now here comes PETA!)
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
Apple to deliver new racially diverse emoji – February 23, 2015