More than half of all emails in UK opened on an Apple device

“Email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively,” Engage Customer reports. “Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.”

“SendGrid analysed millions of emails opened in a 10-day period at the start of 2015 and compared it to the same period in 2014,” Engage Customer reports. “France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.”

Engage Customer reports, “More than half of all email (54%) in the UK is opened on an Apple device while only 8% is opened on an Android and open rates on the latter are falling fast.”

Read more in the full article here.

[Attribution: The Loop. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Not surprised. I teach in officially the poorest part of Britain. My class of 12 year olds the other day had 25 iPhones out of the 30 of them. Whoever came up with the idea of the 5C is a genius: most girls have them. I have 15 year olds typing their English essays on their 6 Pluses. Who would want to take them to a room with garbage HP desktops when they can work more efficiently right in front of me?

  2. Where the heck are all the $100 Android smartphones? With that overwhelming 80% market share there must be billions of Android smartphones hidden somewhere. I’m guessing Google must still be activating millions of Android devices daily. Certainly no one has blogged about Google’s Android activations decreasing because that would be pretty big news.

    I can’t believe that hardly anyone is opening emails on Android devices because they don’t receive emails.

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