“Consumer Intelligence Research Partners (CIRP) released additional analysis of the results from its research on Apple, Inc. iPhones,” Michael R. Levin reports for Consumer Intelligence Research Partners (CIRP). “CIRP finds that among US buyers of iPhones, 16-26% switched from an Android phone in each of the past ten quarters. In the October-December 2014 quarter, 19% of iPhone customers reported switching from an Android phone.”
“Over time, the share of iPhone buyers that come from the Android operating system has varied seasonally, yet remained relatively consistent,” Levin reports. “For the past three years, in the first full quarter after the launch of a new iPhone model Android buyers account for a consistent share of iPhone buyers. Android users accounted for 19% of buyers after the launch of the iPhone 5 in the October-December 2012 quarter, and 16% of buyers after the launch of the iPhone 5S/5C in the October-December 2013 quarter.”
“Apple CEO Tim Cook indicated the iPhone 6 and 6 Plus ‘experienced the highest Android switcher rate in any of the last three launches.’ The US switch rate for the iPhone 6 and 6 Plus launch did increase relative to the iPhone 5S/5C launch a year ago, and was about the same as the iPhone 5 launch in 2012,” Levin reports. “This week, Apple emphasized the international strength of the iPhone 6 and 6 Plus launch, so it appears that Apple enjoyed a much higher rate of Android switching outside the US than in the more mature US market.”
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