Apple debuts first TV commercial created specifically for China

“Apple has created its first television commercial specifically for China, a spot that commemorates the New Year,” Dawn Chmielewski reports for Re/code.

“The ad — which is strongly evocative of Apple’s holiday campaign in the United States — celebrates the importance of family, even as it underscores the growing importance of China as a market for Apple,” Chmielewski reports. “Apple’s commercial depicts a young girl using the company’s products to create a memento for her grandmother incorporating a popular song from the 1940s, ‘Forever Smile,’ sung by acclaimed Chinese singer and actress Zhou Xuan, who earned the nickname ‘Golden Voice.'”

Chmielewski reports, “It was produced by award-winning Asian filmmaker Ann Hui On-Wah, art director William Chang Suk Ping and cinematographer Christopher Doyle.”

Read more in the full article here.

MacDailyNews Note: Apple’s companion ad, “The Song:”

Related article:
Apple debuts new Christmas ad: ‘The Song’ – December 15, 2014

20 Comments

      1. Disgusting. You know puppy eating has not been approved by the NPC. As a matter of fact, you would need to go to North Korea. Still it’s illegal, punishable by a fine of not more than 20,000¥ Yuan or 3 months in prison.

        1. Eating puppy is no worse than eating veal. Most calves are slaughtered within 6 months of birth. Or even eating regular beef isn’t much different. Cows are killed around the one year old mark to be made into beef.

          To quote Denis Leary: “We only want to save the cute animals”

          Just because YOU don’t like eating “Canis majoris” doesn’t mean others don’t. Don’t kid yourself, they eat dog in China, Korea, Vietnam, etc… and it doesn’t make them any more savage or cruel than Americans who eat beef.

          1. Do they keep cows as house pets in India? Probably not. Culturally, dog is eaten in the Far East, but it’s still looked down by the authorities, from what I understand.

            My post above was primarily a joke. Still I think eating house pets is close to cannibalism.

            1. Depends on your interpretation of house. If it means any animal that lives inside the house with you, then farm dogs are fair game for supper chow. I aint no chow hound, but I’m pretty sure it would taste better than jimmy’s goldfish collection. Gulp!

      1. A million? Boy that number just keeps going up and up and up. Tell ya what. Let’s make it 33.42 million. Save some time. And no, it’s not the same thing. You’re talking about a Stalinesq view of a massive number of deaths being dehumanizing. I’m talking about the inherent view of the general Chinese public that black people are animals. In any number.

        1. Theo, you been sleeping under a rock for the past few decades? Actually forget decades, the last few months will do. Go to YouTube and do a search for “rent a white man”. Thats what America thinks of the blackman.

        2. Ask a scientist: ALL people are animals.

          We are all primates, we are all the same species, we just have slight cosmetic differences, very slight, not even worth mentioning. (Our DNA is effectively identical, 99.9% the same across every race and gender, only 0.1% determines our unique characteristics.)

          When will we evolve/progress to a higher plane?
          When will we realize that every human being is related – that we are all brothers and sisters and neighbors?

          Answer: When we love our neighbor as ourself.

    1. ???
      “I don’t think those people were Chinese”

      There are, as I’m sure you know, numerous ethnic groups within “Chinese”. Do you mean Han?

      Yes, there is prejudice. I wonder if it is any more prejudice than exists in the US where there are many who regard you as lesser. It’s only a few decades since Wallace’s infamous, “Segregation now. Segregation tomorrow. Segregation forever” was received with thunderous applause and whoops. That current has not disappeared from society. Not even close.

        1. I don’t think so. My work brings me into contact with all kinds of demographics in every part of the country. It’s frequently sickening. And we see spouting of moronic and vitriolic racism from time to time right here.

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