“Apple users were bigger spenders in online commerce once again this Christmas buying season,” Charles Moore reports for Technology Tell. “IBM market analysts tracked heavy online commercial traffic on December 25th, up 8.3% over the same period on Christmas Day 2013. Apple iOS lead the way in mobile shopping this year again, outpacing the Android competition across three key metrics.”
“Apple iOS users on average spent $97.28 per online order compared to $67.40 for Android users, a difference of 44.3%. Secondly, iOS users apparently use their mobile devices on the Internet much more intensively than Android folks do theirs, with Apple products accounting for 39.1% of total online traffic, more than doubling Android’s online presence of only 17.7% of all online traffic,” Moore reports. “Apple iOS online sales accounted for 27% of of the total, almost quadrupling Android’s meager 7.6% share.”
“Regarding the propensity of Apple device users to spend more online, IBM doesn’t venture an opinion as to why this might be, but my surmise is that it can be partly explained by the fact that iPhones, iPads, and Macs are regarded as higher-end products and generally sell at higher prices than Android machines, so a reasonable deduction can be made that they are typically owned by users with higher incomes likely to spend more in general than less well-heeled Android users, whether online or elsewhere,” Moore writes. “However, that doesn’t explain the radical disparity in the amount of time users of iOS and Android devices spend online respectively. The Apple aficionado part of me suspects that it might have something to do with a superior user experience on iPhones and iPads.”
Read more in the full article here.
MacDailyNews Take: Everyone knows that Android is the poor man’s iPhone.
As we explained over two years ago:
Android is pushed to users who are, in general:
a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar offers.
Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle-building powders or grease monkey overalls.
Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.
Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.
iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the “Hee Haw” demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth. – MacDailyNews, November 26, 2012
Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them. – MacDailyNews, March 9, 2010
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Why Apple’s iPhone keeps raking in the majority of mobile phone profits – March 19, 2014
Apple dominates with 60% share of mobile phone profits – March 18, 2014
Android has the most unit share, but Apple dominates profit share, making more money than all Android smartphone makers combined – November 15, 2013
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009