iPhone 6 Plus steamroller: Apple grabs 41 percent of ‘phablet’ market in first month

“Watch out Samsung Galaxy Note 4, not only has Apple now entered the phablet market, the iPhone 6 Plus has steamrolled over all other large-screen smartphones to acquire the largest market share,” Fionna Agomuoh reports for International Business Times. “The iPhone 6 Plus now makes up 41 percent of the phablet market, according to Kantar World Panel data published Wednesday.

“The 5.5-inch iPhone 6 Plus has firmly established itself as a mainstay in the phablet market, which at 10 percent of the overall smartphone market (up from 2 percent in 2013) is a small but growing segment,” Agomuoh reports. “In comparison, the Galaxy Note 4 makes up 5 percent of phablet sales in the U.S. and 8 percent of sales in China.”

“The iPhone 6 Plus ranks fourth in overall iPhone sales behind the iPhone 6, iPhone 5s and even the iPhone 5c,” Agomuoh reports. “The most popular, the 4.7-inch iPhone 6, composes 33 percent of iOS smartphone sales, while the iPhone 5s makes up 26 percent, the iPhone 5c composes 18 percent and the iPhone 6 Plus makes up 10 percent.”

Read more in the full article here.

MacDailyNews Take: We, including Apple themselves, won’t know the true popularity of each iPhone model until supply and demand have come into balance for each model. Demand for iPhone 6 Plus continues to far outstrips supply worldwide.


    1. …that Apple still doesn’t sell a bottom feeding device and that their overall marketshare is still relatively low.

      Of course, this completely overlooks the fact that the iOS user base is well over half a billion now. And, that Apple earns over 80% of the market’s profits.

  1. For the iPhone 6/6 Plus, we’ll never know what the true break down of demand was because so many buyers who wanted the 6 Plus got tired of waiting and eventually settled for it’s smaller sibling.

    In my office I know of 18 people who purchased an iPhone 6 or 6 Plus. Out of those 18 people, 16 wanted the Plus. 14 of those got tired of waiting for the Plus to become available and have since given up and purchased the non-Plus.

    After three months, I’m one of the two still waiting for my 6 Plus to be shipped.

    This is one of those cases of Apple being blind, stubborn and arrogant to what it’s customers wanted (remember their stubbornness about putting CD burners in computers). I can’t prove it, but I’m betting Apple’s market share would have been a lot larger these past few years had they listened to their customers and produced a larger screen iPhone before now.

    1. ‘We kind of missed the boat on the first CD burners. So we needed to catch up real fast. I felt like a dope. I thought we had missed it. We had to work hard to catch’

      ‘Steve Jobs Bio: The Unauthorized Autobiography.’

    2. Wait—you’re saying that 14 of 18 people in your office were nonplussed? That’s kind of an unexpected surprise.

      Halving that gives us Seven of Nine. Would be nice to see her again.

    3. It’s ridiculous to say that between waiting for 3 weeks and 1 week, people settled for an inferior one so that they can have their hands on the device 2 weeks earlier. Sounded pathetic. I wanted 6+, I was willing to wait for 3 weeks to get one and I did that. I don’t get why people just couldn’t wait for 3 damn weeks.

  2. Only 41%? Is this supposed to be GOOD news? I’m certain Wall Street expects Apple to capture at least 60% of the phablet market in a month or there’s something wrong with how Tim Cook is running Apple. As some people say, “Apple is letting too much fall through the cracks.”


  3. If the numbers in the last paragraph are correct what is making up the last 13% of iPhone sales??? is the 4s and 4 still available? It would have to be more than one model, otherwise it would be a larger percentage than that of the 10% iPhone 6plus… The math isn’t adding up their numbers add up to 87%

  4. You know Wall Street will be bashing Apple next year, because of these numbers. They’ll say they sold so many iPhones this year, that no one will be upgrading, as they’re still under contract.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.