“Apple iOS mobile users spent about 25% more than Android owners on their Turkey Day purchases, with an average of $118.57 per order compared to $95.25, according to the most recent data from IBM Digital Analytics Benchmark,” Kathryn Vasel reports for CNNMoney.
“Sales slowed down (blame the tryptophan) as the day continued, as earlier reports showed the average order value of Apple iOS users came in at $122.08 and $97.25 for Android users,” Vasel reports. “‘Apple has a strong hold on online shopping,’ said Jay Henderson, director of IBM Smarter Commerce. ‘iPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology.'”
“Apple users are three times more likely to make a purchase on their mobile or tablet device, and made up 25% of total online sales on Thursday,” Vasel reports. “Of actual sales, mobile accounted for 32% of all online purchases Thursday, up from 25.4% last year.”
MacDailyNews Note: According to the IBM Digital Analytics Benchmark, iOS traffic accounted for over 34% of online traffic, more than double that of Android (15%) and iOS sales accounted for 22% of online sales, nearly four times that of Android, which drove a mere 6%.
Read more in the full article here.
MacDailyNews Take: And we smell better, too!
Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one. When it comes to mobile operating systems, all users are simply not equal. – SteveJack, MacDailyNews, November 15, 2014
Even more proof that Android is for poor people – November 15, 2014
Why Silicon Valley doesn’t care about Android – November 10, 2014
Apple iPhone continues utter domination with 86% share of handset industry profits – November 4, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Why Apple’s iPhone keeps raking in the majority of mobile phone profits – March 19, 2014
Apple dominates with 60% share of mobile phone profits – March 18, 2014
Android has the most unit share, but Apple dominates profit share, making more money than all Android smartphone makers combined – November 15, 2013
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009