More affluent, tech-savvier Apple iOS users outspend Android users by 25 percent

“Apple iOS mobile users spent about 25% more than Android owners on their Turkey Day purchases, with an average of $118.57 per order compared to $95.25, according to the most recent data from IBM Digital Analytics Benchmark,” Kathryn Vasel reports for CNNMoney.

“Sales slowed down (blame the tryptophan) as the day continued, as earlier reports showed the average order value of Apple iOS users came in at $122.08 and $97.25 for Android users,” Vasel reports. “‘Apple has a strong hold on online shopping,’ said Jay Henderson, director of IBM Smarter Commerce. ‘iPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology.'”

“Apple users are three times more likely to make a purchase on their mobile or tablet device, and made up 25% of total online sales on Thursday,” Vasel reports. “Of actual sales, mobile accounted for 32% of all online purchases Thursday, up from 25.4% last year.”

MacDailyNews Note: According to the IBM Digital Analytics Benchmark, iOS traffic accounted for over 34% of online traffic, more than double that of Android (15%) and iOS sales accounted for 22% of online sales, nearly four times that of Android, which drove a mere 6%.

Read more in the full article here.

MacDailyNews Take: And we smell better, too!

Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one. When it comes to mobile operating systems, all users are simply not equal.SteveJack, MacDailyNews, November 15, 2014

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9 Comments

  1. After such a good showing from Apple products, why is the stock bouncing up and down like a yo-yo today?

    I’ve been watching for the last 15 minutes and it jumps from $115 to $118 then way down to $111 and back up again. Crazy!!

    1. Daily gyrations usually have little to do with the company’s performance. Stock is up 60% year-over-year. That is simply mind boggling for a company with $800B+ market cap.

  2. MacDailyNews Take: And we smell better, too!

    Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one.

    For a minute after reading this MDN take, I thought “Facile” was meant to be “Fecal”… Hey MDN said we iOS users smell better!

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