Apple’s net worth has doubled since Tim Cook became CEO

Apple’s “market capitalization has doubled since Tim Cook was named CEO in August 2011,” Eric Slivka reports for MacRumors.

“Apple’s stock is up nearly 60 percent over the past year and up 24 percent since the company’s October 16 media event, which was followed just days later by a strong earnings report,” Slivka reports. “Looking forward, Apple is expected to show blockbuster iPhone sales for the holiday quarter, and Wall Street is anticipating continued strong performance into 2015 as Apple looks to add yet another product category to its mix with the Apple Watch.”

Read more in the full article here.

MacDailyNews Take: As we wrote back on April 24, 2012 (when Apple traded around $76 per share):

People who underestimate Tim Cook, earnestly or not, are like potholes that cause bags full of filthy, beautiful money to fall out of armored cars right into our laps.

[Thanks to MacDailyNews Reader “Dominick P.” for the heads up.]


  1. I want to start a movement, so that if Apple has to pay the $400 million eBook settlement, each consumer receiving their $4, signs the check over to Tim Cook as a tip, with a note saying “To hell with the justice department, your way was better.”

  2. The statement, “Apple’s net worth has doubled since Tim Cook became CEO” is patently false.

    A company’s “net worth” is based upon book value. Apple’s book value absolutely NOT doubled since Tim Cook took over. NOT EVEN CLOSE.

    The market capitalization has doubled. If you take the market capitalization then subtract Apple’s new debt, the net difference would not be double what the market capitalization was when Tim took over (with zero debt).

    Yes, Tim has done a fantastic job of building a better and more powerful *company*.

    Jobs was much more focused on products, and he felt that delivering what he (Jobs) felt were great products would inherently (as a direct secondary effect) create a great company.

    Tim is focused the other way around: build a great company, and it will create great products.

    1. Remember Jobs did not want outside apps for iPhone. Jobs did not want a bigger iPhone. Jobs made the Lisa, the Newton, etc etc. he parked in the handicap spaces. He was far from perfect. Many think of him like Reagan. Many bad ideas amongst the great. Worst he was wrong about cancer.

      1. And how is any part of your post relevant to my post?

        The primary reason the Lisa failed was because of the price (other reasons were the initial dearth of software and a dramatically new interface). Jobs lobbied against such a high price, but not strongly — and absolutely not strongly enough.

        Jobs was very often a jerk. That is well documented.

        Yet again, how is any of this relevant to my post?

        The main point is that Apple’s new worth has NOT doubled. Apple’s commonly recognized “market capitalization” has doubled in that the total number of outstanding AAPL shares times the current market value of each share of APPL stock has doubled.

        The other sub point was that Tim is focusing on Apple and AAPL. Jobs was focused on products. I did not claim that Jobs always went with great products (you need look no further than the hockey puck mouse to see that). I just claimed that Jobs was more product focused.

        Using a response to my post as purely a vehicle to denounce Jobs should be beneath even you.

    2. The headline is wrong, the text talks about something else (market capitalisation).

      Book value doesn’t reflect much the actual success of the company; the goal is not to hoard money (although Apple does have a tendency to do that), but to use it wisely, so the book value (assets less liabilities) should not be astronomically high; that would meant that a company has no clue what to do with their money, and the board of directors doesn’t have a clue either. This isn’t the case with Apple.

  3. Cook has had to deal with inheriting and handling the toughest corporate “CEO-ship” in modern history. Who else could follow the emotional, personal (founder) leadership and perception of great product creativity, engineering, and marketing brilliance legacy that Steve Jobs (rightfully) left with his adoring fans-both consumers and on Wall Street? When SJ died, flowers and love notes were left on Apple Store windows around the world. “Hit-whore” pundits and writers have made a living out of trying to whack Cook and accuse him of being a one-dimensional logistics specialist who couldn’t promote any innovation for over three years. He’s had to keep 100,000 employees motivated, satisfied, and dedicated after the loss of the most famous and beloved (by many) company founders of a generation. As Cook says, it takes crocodile skin! Who doesn’t believe that? Thank you to the very few analysts and faithful stockholders who could exercise patience, reason, and good judgement to know that when SJ hand picked TC to be his successor, that SJ knew exactly what he was doing (as usual).

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