“In Q3 2014 Apple’s revenues were 5.3% higher than the upper end of their guidance,” Horace Dediu reports for Asymco. “This is the highest error in guidance since the new range-bound reporting regime started two years ago.”
“Since the newer, presumably more accurate method was introduced in 2012, the errors have decreased on average. As a result, for these two years, forecasting performance for Apple was no longer challenging,” Dediu reports. “The only questions for the analyst were how to allocate the revenues among products and to guess how many shares would be retired.”
Dediu wonders, “Is this about to change? Could forecasting make a comeback as sport and leisure?”
Read and see more in the full article here.
Apple’s Q414: The amateur analysts called it. The pros blew it. – October 21, 2014
Apple bulldozes Street with record quarterly revenue of $42.1 billion – October 20, 2014