“Late in 2012, when Tim Cook was relatively fresh on the job as Apple’s chief executive, he made a sudden and potentially risky shuffle in the firm’s executive ranks,” Farhad Manjoo reports for The New York Times. “He fired Scott Forstall, who had been in charge of Apple’s mobile operating system, the most important piece of software Apple produced. Mr. Forstall had long been one of Steve Jobs’s favored lieutenants, but in addition to presiding over a couple of high-profile failures — including Apple’s Maps app — he was known for his combativeness within the company.”
“Mr. Cook had little patience for that attitude. As he later explained in an interview with Bloomberg Businessweek, the reshuffling was meant to ‘get us to a whole new level of collaboration.’ In public appearances since, Mr. Cook has repeatedly returned to this idea of cohesiveness,” Manjoo reports. “Apple, he likes to point out, is alone among tech firms in producing the entire collection of digital technology that people use daily, from the devices we crave to the operating systems that power them to the applications and services that make them useful.”
“We are now beginning to see the fruits of Mr. Cook’s vision of a tightly integrated Apple. Over the last few months, Apple has introduced a series of devices that work best as part of an integrated lineup. Apple is no longer making lonely individual products. Its phones, tablets, computers and the mobile and desktop operating systems that run them are blending into a single, inseparable whole,” Manjoo reports. “The minute you use one of them, the more sense it makes to begin using several others. And the more of Apple’s stuff you use, the better your experience becomes.”
Full article here.
MacDailyNews Take: Only Apple. Nothing else can compete.
[Thanks to MacDailyNews Reader “Scott M.” for the heads up.]