“Apple unveiled its latest iPads Thursday, but they may not be exciting enough to boost flagging sales,” Quentin Fottrell reports for MarketWatch.
“New elements are ‘really not enough to convince the average consumer to think that they need to buy them,’ says Louis Ramirez, senior editor at DealNews.com,” Fottrell reports. “‘Without a significant price drop, the new features aren’t worth it.’ Earlier this year, Apple reported third-quarter revenue of $37.4 billion — 53% of which was attributed to iPhone sales. iPad sales hit $5.9 billion in the latest quarter (accounting for 16% of sales), iMacs, iPods and iTunes, plus other accessories and services made up the rest. Apple sold 35.2 million iPhones in the quarter, up nearly 13% on the year, but iPad sales fell 9% to 13.3 million.”
“Some consumers are caught between an iPad and an iPhone 6 Plus. ‘Apple and all other tablet makers are now competing with their own larger big-screen phones or phablets,’ says Mark Spoonauer, editor in chief of Laptop Mag. ‘What can you do with an eight-inch or 10-inch slate that you can’t do with a 5.5-inch iPhone 6 Plus?’ While a faster processor may sway some consumers to upgrade, it will take a bigger push to differentiate tablets from phablets,” Fottrell reports. “It will be tough to drum up excitement for these iPads, experts say. ‘Recent iPad sales growth has been underwhelming, as customers appear to be holding on to their iPads for longer than expected,’ says Brian Colello, analyst at Morningstar.”
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Apple unveils iPad Air 2 – the thinnest, most powerful iPad ever – and iPad mini 3, both with Touch ID – October 16, 2014