“I’ve been watching Apple a really long time and I’ve lost track of the number of industry folks who’ve said Apple should ship a Mac for under $500. Some said they thought doing so would detract from the appeal of its higher end products,” Jonny Evans writes for Computerworld. “The demarcation is much clearer now — at the higher end you have Macs with 5K displays, amazing processors, lightweight and portable… Mac mini doesn’t compete, instead it’s a nice robust and affordable box that runs OS X Yosemite. Millions will buy these and I’d be very, very surprised if we don’t see Apple take a permanent place in the top 5 PC makers as a result.”
“Have you noticed what Apple is doing as it introduces new products? It is keeping some older models available and dropping entry-level and the high-end prices. This means Apple is widening its addressable market year-by-year, while never tarnishing the value of its brand,” Evans writes. “Think about the iPad range, which now starts at $249. What you get at that price isn’t just some wannabe second-rate product that tries to emulate what’s at the top of the market for a cut price; what you get is a product that was the high end just 18-24 months ago and still offers more than most of what’s available from anyone else, except Apple.”
“Don’t be blind to the potential significance of Apple telling us it can ship a 5K display (with a free computer attached) today at less than the price of a 4K monitor,” Evans writes. “It seems inevitable Apple’s one-time ‘hobby’ Apple TV will morph either into (a) a full fledged solution the world wants, or (b) a small accessory device the world wants. Apple’s ecosystem will take its rightful place across your connected lives.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]