comScore: Apple increased lead as top U.S. smartphone maker even before iPhone 6/Plus release

comScore today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2014.

Apple ranked as the top smartphone manufacturer with 42 percent OEM market share.

Smartphone OEM Market Share

174 million people in the U.S. owned smartphones (72 percent mobile market penetration) during the three months ending in August, up 3 percent since May. Apple ranked as the top OEM with 42 percent of U.S. smartphone subscribers (up 0.1 percentage points from May). Samsung ranked second with 28.9 percent market share (up 1.1 percentage points), followed by LG with 6.7 percent (up 0.2 percentage points), Motorola with 5.4 percent and HTC with 4.5 percent.

 Top Smartphone OEMs 3 Month Avg. Ending Aug. 2014 vs. 3 Month Avg. Ending May 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Smartphone Platform Market Share

Ahead of the iPhone 6 and iPhone 6 Plus event and subsequent blockbuster release, which, like all iPhone generations, set a new all-time smartphone unit sales record, Android held 52 percent market share, down 0.1%, followed by Apple with 42 percent (up 0.1 percentage points from May), Microsoft with 3.5 percent (up 0.1 percentage points), BlackBerry with 2.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms 3 Month Avg. Ending Aug. 2014 vs. 3 Month Avg. Ending May 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Source: comScore, Inc.

10 Comments

  1. Remarkable that Apple maintained (slightly “increased”) its lead position during the three months immediately before release of the new LARGER models. There was obviously HUGE pent-up demand for bigger-screen iPhones, but plenty of customers seem to like the “small” iPhones.

  2. Looks like Sansung did grow faster but by primarily taking share from Motorola. However this quarter and beyond it’s curtains. Once the continuity features of iPhone + Yosemite become more widely known Apple will shatter the competition. Hopefully they can manufacture enough product.

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